Get In Touch
It’s been over a week since Imagine 2019 wrapped up and we couldn’t be more excited about the announcements, connections and education that took place at the Wynn Hotel in Las Vegas for those few days. There is no doubt that the merging of Magento and Adobe will create great things for the world of commerce, both B2B and B2C markets alike. A large topic of conversation was about creating a solid digital commerce foundation to allow merchants to become future ready and stop feeling forced to react to change, but instead start inciting it themselves. Magento Commerce, an Adobe Company showcased several ways they intend to help their customers continue to do this and further solidified their commitment to help merchants create a limitless commerce experience.
Does buyer behavior drive changes in B2B eCommerce innovation or does eCommerce innovation drive changes in buyer behavior? This question greatly matters to many B2B executives at the moment. It might be best answered by saying that the best service standard your customer has experienced anywhere is instantly the service standard they will expect everywhere. Your B2B buyer is likely experiencing the personalized, omni-channel greatness of numerous retailers out there every single day- and so what do you think they will inherently grow to expect when they sit down at their desk for the day, ready to make purchases for their business. Are you offering them a piece of that greatness or creating a rift in your relationship, making them start to research other similar companies that can offer this enlightened experience they have grown to expect?
Data breaches and cyber attacks on e-commerce websites continue to rise year after year. In fact, World Economic Forum reports that cyber attacks are one of the top three risks to global stability. Yet we find that many companies still keep thousands of files unprotected, including customers personal information when making online transactions. With the average cost of a data breach to an affected company coming in around $3.86m , working towards continually improving overall information security is definitely something to put on every executives radar in 2019. Part of improving your information security management process should be ensuring your partners carry ISO 27001 certification, which is the internationally recognized standard for outlining best practices for information security management systems, including managing risks to the security of information and the key advantage being data security.
After years of evolutionary change, the B2B market is now facing a major disruption and a true inflection point. Qualitative data is continually coming out to assert what many have already come to accept and acknowledge- that eCommerce technology is creating disruptive forces that can’t be ignored. Many B2B brands we work with come to us to help navigate and answer the strategic questions to assess this disruption.
The journey to build and grow your eCommerce business requires Continuous Innovation. Your online storefront supported by eCommerce operations lays the foundation for innovation, and your journey ahead requires a diligent and practiced commitment to disciplined innovation. Finding an eCommerce platform to support your evolving needs can be easier said than done, as no one has a glass ball to look into the future. Ultimately, the biggest challenge in choosing an eCommerce technology platform is assessing current state and taking stock of what’s working well and what needs to be improved in order to advance growth long term and achieve leadership’s vision. eCommerce platforms that will offer future-readiness will ultimately fix gap areas and stand strong in three key pillars.
Customer expectations are steadily rising across all industries and verticals. To retain business, companies must continually innovate, embrace digitization, and prepare for the future. Don’t think of this as creating something completely new. It is just not possible to walk away from your current business model and transform. Instead consider the critical gap areas of your business and focus upon those. The critical gap areas, whether it be not providing a direct-to-consumer business, a poor e-commerce strategy, inventory management, or the inability to digitally work with distributors and offer a streamlined ordering process, are where you can likely shine and innovate the strongest. Gap areas, once accomplished, will offer your business the largest edge against your competitors.
Over the next decade, we will see large changes in the way people prefer to do business. One part of your core foundation moving forward should be your e-commerce technology platform. While the way you practice and evolve your e-commerce business and other business units will change, you want to have a solid e-commerce technology platform in place to help you grow and evolve. The biggest challenge companies are faced with when choosing an e-commerce technology platform is assessing their current state and taking stock of what’s working well and what needs to be improved in order to advance growth long term and achieve leadership’s vision. So how can you find an e-commerce platform built for the future of your business?
Why do companies make the technology choices they do? Generally, we all try to gain the greatest value from the investments we make and choosing your technology strategy should by no different. Finding the right technology to serve your business in today’s evolving digital markets is an orchestration in itself because you want to ensure the various technology services you decide upon will guide you to out-innovate and outpace your competitors. Headless commerce has proven to be a major mile-marker in this journey and for good reason.
Echidna, a Gold-level member of Oracle PartnerNetwork (OPN), is pleased to announce that Construction Specialties (CS) chose Oracle Commerce Cloud to replace legacy systems and collaborated with Echidna to implement the technology to improve their overall user experience.
Echidna is gearing up to join hundreds of fellow industry experts and merchants at the 2019 Adobe Summit in Las Vegas, NV. This year should prove to be extra exciting as our client, Frontpoint Security, as been announced as a finalist for the Best Commerce Experience category at the Adobe Experience Maker Awards. With so many reasons to attend Adobe Summit we have narrowed down the top 3 moments we are most looking forward to this year.
We often discuss the differences in catering commerce for B2C and B2B experiences at Echidna. We are always trying to find advantages for our clients, regarding conversion improvements, driving more loyal customers, and keeping them engaged with relevant content and offers. One focus that is dear to our hearts is ensuring their customers continue to build bigger baskets. Why? Because the fact remains that every 2 additional minutes a shopper spends looking for his or her first product reduces the total basket size by a whole product. From a B2C user experience perspective, there are many metrics and standardized levers and functions that we rely on to ensure that customers are getting their fill of products and/or services by the time they checkout. But what about your B2B e-commerce experience?
September 20, 2026
Quoting is not the reason your products cannot be sold online. Unexamined quoting workflows are. Sort your order volume honestly, move the standard majority to self-service, give the negotiated remainder a visible digital workflow, and measure quote abandonment the way you measure cart abandonment.
September 1, 2026
B2B site search fails when it speaks catalog language instead of buyer language. The evidence is sitting in your search logs right now, and most of the fixes are content and configuration work, not a replatform.
July 21, 2026
We rank nine real use cases by whether they are delivering ROI in production today, whether they are conditionally working depending on the substrate underneath, or whether they remain experimental for most enterprise teams. The framing matters. Investing in a use case in the wrong bucket is how AI budgets quietly disappear in year two.
July 8, 2026
After working with enterprise B2B commerce teams for seventeen years, including most of the past three years deep in AI implementation work, a pattern is clear. The companies pulling ahead are not the ones investing the most in AI. They are the ones operating with the clearest framework for what AI is actually changing in commerce, and what it is not.
June 24, 2026
AI commerce features rarely succeed or fail cleanly. They tend to deliver real value in narrow places and underperform in others, with the net result obscured by attribution challenges, attribution overlap with other initiatives, and metrics that were not set up at the start of the project to answer the question that finance is now asking.
The teams that hold up well in their year-two budget conversations are not the ones with the biggest results. They are the ones with the clearest measurement. Six metrics, in our experience working with enterprise B2B commerce organizations, cover the picture honestly. Together they tell finance whether the AI investment is paying back, where it is leaking, and what to fund next.
April 23, 2026
A failed or underperforming integration does not just delay your go-live. It creates ongoing operational drag that undermines the business case for the entire commerce investment — for years. This guide gives enterprise teams a practical framework for evaluating integration partners: what to look for, what to ask, and what answers should give you pause.
April 16, 2026
Enterprise eCommerce integration projects have a failure rate that the industry does not talk about enough. Failure as in the integration was built, went live, and then proceeded to quietly undermine the commerce experience it was supposed to power. These are not edge cases. They are the normal outcome of integrations that were designed without enough rigor, implemented without enough governance, or handed off to teams who lacked the context to maintain them.
April 2, 2026
B2B eCommerce integration is not a technical afterthought. It is the connective tissue that determines whether your commerce platform works as a real business capability or as an expensive storefront with a broken backend.
The organizations that treat integration as a strategic investment — architecting it deliberately, governing it continuously, and partnering with specialists who understand the complexity — are the ones whose commerce channels actually deliver the ROI they were promised.
March 25, 2026
Most B2B eCommerce projects launch. Few scale. The difference is strategy—defined before the platform is chosen and executed long after go-live.
March 18, 2026
Most B2B eCommerce sites look fine and perform poorly. Here's what enterprise buyers need from a digital commerce experience—and where most designs fail.
March 15, 2026
Boomi is how Echidna builds that foundation. Not as a simple data pipe — but as the central nervous system of the enterprise, transforming and cleaning data in transit, enabling parallel workstreams, and making it possible to modernize legacy systems without replacing them.
March 11, 2026
Choosing the wrong platform costs millions and years. This guide walks through the evaluation criteria that actually matter for enterprise B2B organizations.
April 16, 2026
Enterprise eCommerce integration projects have a failure rate that the industry does not talk about enough. Failure as in the integration was built, went live, and then proceeded to quietly undermine the commerce experience it was supposed to power. These are not edge cases. They are the normal outcome of integrations that were designed without enough rigor, implemented without enough governance, or handed off to teams who lacked the context to maintain them.
March 15, 2026
Boomi is how Echidna builds that foundation. Not as a simple data pipe — but as the central nervous system of the enterprise, transforming and cleaning data in transit, enabling parallel workstreams, and making it possible to modernize legacy systems without replacing them.
July 1, 2024
Let’s debunk a popular myth before we start: Continuous innovation is not a one-off event or just a buzzword. It’s not about having that one groundbreaking idea that skyrockets your business to success. True innovation is a continuous process. It’s about applying strategic, tactical, and operational strengths consistently to prepare for future shifts. In a world where technology evolves at breakneck speed, staying relevant requires more than a flash of brilliance. It demands a relentless, ongoing commitment to change.
May 17, 2024
In recent years, voice search technology has transformed the way people interact with their devices and access information. This innovation allows users to search the internet, control smart home devices, and perform various tasks simply by speaking commands. Voice assistants like Alexa, Siri, and Google Assistant have become integral parts of our daily lives, making voice search an essential aspect of modern SEO strategies.
May 11, 2023
Throughout 2022 and early 2023, there was an explosion of generative Artificial Intelligence (AI) technology that captivated business leaders, investors, and society as a whole with its impressive ability to create new and seemingly human-made text and images.
April 26, 2023
You know that providing a seamless, personalized experience to your customers is the key to success. With online purchases on the rise and the growing popularity of omnichannel retail, chatbots have become the go-to tool for businesses looking to improve customer service and increase sales.
March 6, 2023
Construction Specialties has been at the forefront of providing specialty building products worldwide for more than seventy years. With a presence in twenty countries, they have obtained more than 40 registered product patents and produced ten distinct product lines. Their products can be found in or on some of the world's most famous buildings.
November 23, 2022
With eCommerce sales doubling in the past five years and markets expected to almost double again by 2026, companies are making sizable investments in their eCommerce capabilities.
June 29, 2022
In a time when every company is digital to some degree, your strategy is the differentiator. The stronger your strategy the easier it is to not only navigate rapid change and innovation, but as a result those companies also see higher conversion rates.
April 4, 2022
The automotive industry is at a crossroads. One way maintains the current status quo with little room for competitive edges and scalability, while the other path leads to reimagining its core operations and focusing on digital channels. While the latter path might seem intimidating at the moment, it is important to understand that the industry is moving towards digital selling as a business model for both B2B and B2C markets. Choosing to ignore buyer demands can hurt automotive brands in the long term.
April 28, 2021
We’re living in an accelerated world of eCommerce.
10 years growth in 3 months according to a recent study by Bank of America and Forrester Analytics. While it can be debated how this measured, we can all agree things have changed rapidly in digital.
June 15, 2020
We knew this year would require brands to work on the ongoing challenge of optimizing the customer experience. However, being able to embrace a customer-first approach through digital operations has turned instrumental for brands in 2020. As merchants work towards the post-coronavirus future, what does that look like?
September 20, 2026
Quoting is not the reason your products cannot be sold online. Unexamined quoting workflows are. Sort your order volume honestly, move the standard majority to self-service, give the negotiated remainder a visible digital workflow, and measure quote abandonment the way you measure cart abandonment.
September 1, 2026
B2B site search fails when it speaks catalog language instead of buyer language. The evidence is sitting in your search logs right now, and most of the fixes are content and configuration work, not a replatform.
August 4, 2026
When a B2B buyer gets stuck on your site, they do not generally abandon the relationship. The site's conversion rate is technically unaffected, because the buyer never entered the funnel at all. Meanwhile a sales engineer spent part of their afternoon reading a spec sheet aloud. Your support volume is the usability report your analytics cannot produce. Here is how to read it.
March 18, 2026
Most B2B eCommerce sites look fine and perform poorly. Here's what enterprise buyers need from a digital commerce experience—and where most designs fail.
October 13, 2025
You don’t need another pep talk about “putting the customer first.” You need levers. The good news: modern UX testing tools are exactly that—levers that move revenue, reduce cost-to-serve, and de-risk big bets.
June 23, 2025
In today’s competitive online market, cutting the Total Cost of Ownership (TCO) of your eCommerce platform is critical for long-term profitability. Believe it or not, one of the most effective ways to do that isn’t about the technology—it's about user experience (UX). Here’s how enhancing UX can help you slash costs, boost conversions, and reduce hidden operational drag.
January 14, 2025
In today’s fast-paced digital landscape, mobile users demand seamless, intuitive experiences. A mobile UX audit is the key to uncovering friction points, optimizing usability, and boosting engagement. Whether you’re launching a new mobile app or optimizing an existing one, following best practices ensures your mobile experience meets user expectations and drives conversions.
November 5, 2024
Seamless system integration has become foundational for success in B2C and B2B eCommerce. As companies shift to digital-first strategies to remain competitive and responsive to client demands, integrating systems like ERP, CRM, and inventory management is no longer a luxury—it’s a necessity.
October 30, 2024
Once upon a time, the most advanced digital assistant many of us knew was Clippy—the quirky, ever-helpful paperclip in Microsoft Office. For all his flaws, Clippy was groundbreaking: the first mainstream, interactive UX assistant that tried to understand what users were doing and offered guidance (even if often unrequested). Though Clippy fell short in many ways, he introduced the idea of proactive assistance in a digital workspace—a concept that has since evolved dramatically.
September 24, 2024
The holiday shopping season is already in full swing—don’t panic! There’s still time to make quick, impactful adjustments to your eCommerce site that can help you handle the holiday rush like a pro. 🎁 With these last-minute tips, you can boost site speed, optimize your checkout process, and leverage social media to drive more traffic and sales. Let’s dive into the tweaks you can implement right away to get your site holiday-ready.
September 10, 2024
The industrial goods sector has seen a significant shift toward eCommerce in recent years, with businesses increasingly turning to online platforms to purchase tools, machinery, and raw materials. However, selling industrial goods online comes with unique challenges—ranging from large and complex product catalogs to diverse customer needs, such as procurement managers, engineers, and technicians seeking highly specific items. In this evolving landscape, AI personalization in industrial goods eCommerce is becoming a key driver for success, as buyers now expect tailored product recommendations, custom pricing, and seamless navigation through large inventories.
September 4, 2024
In the rapidly evolving world of automotive eCommerce, data-driven decision-making is no longer just an advantage—it's a necessity. With the rise of online vehicle shopping, managing customer expectations, inventory, and competitive pricing has become increasingly complex. Automotive eCommerce managers need more than just intuition to succeed in this environment; they require the power of data to make informed decisions that drive growth and enhance customer experiences.
August 2, 2023
When looking for one of the best web development companies their capabilities in user experience and design should not be overlooked. In the fast-paced world of digital commerce, a well-designed storefront can make all the difference between meeting sales KPIs and missing opportunities. In fact, according to a study from Baymard Institute 88% of online consumers report that they are less likely to return to a site after having a negative experience.
July 31, 2023
In today's fast-paced digital landscape, the success of an online business hinges on many factors, and one of the most crucial decisions a company can make is selecting the right eCommerce platform. As a leader in implementing eCommerce technology, our digital agency has witnessed firsthand how this choice can significantly impact business growth and customer satisfaction.
July 26, 2023
In today's competitive digital landscape, establishing a strong online presence is essential for ecommerce success. VTEX, a leading eCommerce platform, has emerged as a popular choice for businesses seeking a fully integrated platform for marketplace, OMS, and commerce.
July 6, 2023
In the fast-paced world of digital commerce, accurate demand forecasting and efficient inventory management are critical to success. Traditional methods often fall short of meeting dynamic customer demands and supply chain complexities. This is where artificial intelligence (AI) comes into play.
May 31, 2023
The world of B2B eCommerce presents its own unique set of challenges when it comes to product discovery and search. With the vast number of products and complex requirements involved in business-to-business transactions, finding the right products efficiently and effectively can be a daunting task.
May 22, 2023
In the rapidly evolving world of commerce, businesses are constantly striving to meet the changing expectations of buyers while staying ahead of the competition. One approach that holds immense promise is composable commerce, a concept that leverages a composable architecture underpinned by MACH principles (Microservices, API-first, Cloud-native, and Headless).
May 11, 2023
Throughout 2022 and early 2023, there was an explosion of generative Artificial Intelligence (AI) technology that captivated business leaders, investors, and society as a whole with its impressive ability to create new and seemingly human-made text and images.
April 26, 2023
You know that providing a seamless, personalized experience to your customers is the key to success. With online purchases on the rise and the growing popularity of omnichannel retail, chatbots have become the go-to tool for businesses looking to improve customer service and increase sales.
April 10, 2023
In last week's article we shared a variety of use cases around B2B conversational commerce. But it's important to note that conversational commerce is not a one-size-fits-all solution. The success of a conversational commerce strategy depends on factors such as the complexity of the transaction, the nature of the product or service, and the preferences of the target audience.
April 3, 2023
Conversational commerce has rapidly gained popularity in recent years. With the COVID-19 pandemic accelerating the shift to digital channels, eCommerce businesses have been increasingly turning to conversational commerce to provide a more seamless and personalized shopping experience for their customers.
February 27, 2023
eCommerce is rapidly transforming the way B2B companies do business. As more and more buyers shift their purchases online, B2B sellers are adopting eCommerce platforms that offer a seamless buying experience in order to keep up with the changing landscape. However, with the increased volume of transactions and interactions, it can be difficult to keep up with customer demands, anticipate their needs, and maintain efficiency. That's where artificial intelligence (AI) comes in.
February 22, 2023
Back in 2017, Andrew Ng, a prominent computer scientist and co-founder of the online learning platform Coursera, famously compared AI to the transformative power of electricity. Just as electricity revolutionized society over a century ago, AI is now rapidly transforming our personal and professional lives in ways we couldn't have imagined before.
September 20, 2026
Replatforming does not have to cost you your search traffic or your place in AI answers. The teams that come through clean treat SEO and AI visibility as first-class requirements of the migration, with an owner, a checklist, and a monitoring window, not as a task for launch week.
September 1, 2026
B2B site search fails when it speaks catalog language instead of buyer language. The evidence is sitting in your search logs right now, and most of the fixes are content and configuration work, not a replatform.
October 7, 2025
If your brand sits in that sweet spot—north of $10M, south of $5B—social shouldn’t just be “posting and hoping.” In 2025, social is a performance channel, a customer research lab, a talent magnet, and for many categories, a storefront.
August 11, 2025
Let’s be honest: digital marketing budgets are under more scrutiny than ever.
April 14, 2025
When it comes to showing up in search, your site isn’t just competing for attention—it’s fighting for relevance. And in 2025, the rules of SEO are sharper, smarter, and more user-focused than ever. If you want better rankings, more organic traffic, and a website that actually converts, it starts with a solid on-page SEO audit.
March 25, 2025
Unlock Better PPC ROI with the Right Strategy and Execution
February 6, 2025
Why eCommerce Platform Implementation Matters
February 1, 2025
A Strategic Approach to SEO and Digital Marketing for Sustainable Growth
September 24, 2024
The holiday shopping season is already in full swing—don’t panic! There’s still time to make quick, impactful adjustments to your eCommerce site that can help you handle the holiday rush like a pro. 🎁 With these last-minute tips, you can boost site speed, optimize your checkout process, and leverage social media to drive more traffic and sales. Let’s dive into the tweaks you can implement right away to get your site holiday-ready.
July 2, 2024
Imagine this: A small eCommerce business invests $500 in a PPC campaign and, within a month, sees a return of $2,000 in sales. That’s a whopping 300% return on investment (ROI). This scenario isn’t a fairy tale but a real possibility when PPC campaigns are executed effectively. However, achieving such high ROI isn’t just about luck; it’s about leveraging data to drive decisions.
May 30, 2024
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for success. Recent developments have shed light on new opportunities and challenges within this dynamic field. A glimpse behind the curtain has provided us with a deeper understanding of how Google possibly evaluates and ranks content, underscoring the importance of adapting our strategies to align with these newly uncovered criteria. However, Google does caution against making assumptions based on potentially outdated or incomplete information contained in these documents.
April 30, 2024
The boundaries between social media and eCommerce are becoming increasingly blurred. Today's buyers expect not only to interact with brands through social platforms but also to make purchases there without skipping a beat. This shift has given rise to a new phenomenon known as social commerce, a fusion of online shopping and social media that is transforming the way brands interact with their customers.
March 2, 2026
Echidna will be at Boomi World 2026 in Chicago. As a Boomi partner with 16+ years of integration experience, we work with B2B commerce organizations to design and implement the integrations that keep operations moving — from ERP and EDI to CRM, PIM, OMS, and modern commerce platforms.
March 15, 2025
March 2025: Your Monthly Digest of Top Digital Commerce Insights
February 11, 2025
February 2025: Your Monthly Digest of Top Digital Commerce Insights
January 15, 2025
January 2025: Your Monthly Digest of Top Digital Commerce Insights
January 7, 2025
The NRF 2025 Big Show is packed with innovation, inspiration, and strategies to shape the future of retail. With so many sessions to choose from, it can be tough to decide where to focus your attention. That’s why we’ve rounded up three of the most exciting, game-changing sessions you simply can’t miss. These discussions bring together retail leaders, digital visionaries, and industry disruptors who are reshaping the way we do business.
December 18, 2024
December 2024: Your Monthly Digest of Top Digital Commerce Insights
November 19, 2024
November 2024: Your Monthly Digest of Top Digital Commerce Insights
October 16, 2024
October 2024: Your Monthly Digest of Top Digital Commerce Insights
September 18, 2024
September 2024: Your Monthly Digest of Top Digital Commerce Insights
August 15, 2024
August 2024: Your Monthly Digest of Top Digital Commerce Insights
July 8, 2024
July 2024: Your Monthly Digest of Top Digital Commerce Insights
July 3, 2024
The automotive industry is undergoing a major shift, driven by rapid advancements in digital technology. This transformation is reshaping how vehicles are manufactured, marketed, sold, and serviced. From AI-driven manufacturing processes to sophisticated online sales platforms, automotive eCommerce is becoming the backbone of modern automotive operations. This shift is not just a trend but a necessity for survival and growth in an increasingly competitive market.
