eCommerce UX Site Audit

UX Site Audit.

Find where users get stuck—and what to fix first.

Echidna’s UX Site Audit uncovers friction across your key journeys and delivers prioritized, platform-agnostic recommendations to improve usability and conversion.

Talk with our UX team about your goals—we’ll scope an audit around them.

Expert Heuristic Review
Behavioral Data Analysis
Competitive UX Scorecard
Prioritized Roadmap
Ongoing Support

Why Run a UX Audit

Understand Why Users Leave—and Fix It.

Users rarely articulate friction—they simply exit. We identify the drivers of bounce, abandonment, and low engagement using behavioral data (heatmaps, session recordings, funnel analysis) and a structured UX evaluation of your critical journeys.

Clarity Before You Redesign

Before investing in a redesign, establish a clear view of what is performing and what is not. We pinpoint the highest-impact issues and opportunities so your next phase of work is guided by evidence and aligned to business outcomes.

What We Evaluate

A Complete View of Your Customer Experience.

01

UX Evaluation

We assess navigation, information architecture, and key user flows to identify where the experience breaks down—and where small changes can have outsized impact.

02

Heuristics + Behavior

We combine expert UX heuristics with real user behavior signals—analytics, recordings, heatmaps, or funnel data—to pinpoint friction and validate opportunities.

03

Conversion Fixes

We identify high-impact improvements across landing pages, PDPs, forms, and checkout or lead flows—so more users take the next step with less effort.

04

Actionable Recommendations

Practical recommendations that work regardless of platform—clearly prioritized by effort and impact so your teams can execute quickly.

How It Works

From Audit to Execution—Fast.

A clear, four-step process that turns customer friction into a prioritized plan your teams can act on.

STEP 01

Discovery

Share your goals, audiences, KPIs, and known pain points in a short discovery conversation so the audit focuses on what matters most.

STEP 02

Research & Evaluation

We review your critical journeys against expert UX heuristics and validate findings with behavioral data—analytics, recordings, heatmaps, and funnels.

STEP 03

Readout & Roadmap

You receive a prioritized roadmap of UX improvements and experiments—sequenced by impact and effort, with clear rationale and best-practice examples.

STEP 04

Ongoing Partnership

UX improvement is continuous. We stay engaged to support validation, testing, and iterative enhancements so your progress is sustained over time.

Everything You Need to Improve with Confidence

What’s Included in Your UX Site Audit.

INCLUDED

In-Depth UX Analysis

Expert review with research-backed findings, clear recommendations, and best-practice examples from top-performing sites.

INCLUDED

Competitive Scoring

Detailed UX scorecards let you benchmark your experience against competitors and industry leaders.

INCLUDED

Ongoing Support

Review sessions, feedback on redesigns, and direct access to your UX auditor for follow-up guidance.

Identify, Compare, Improve

Spot your most critical UX issues—plus the subtle ones adding up over time—and see where you stand against competitors and top brands.

Align Strategy with ROI

Focus your roadmap, design, and development resources where they’ll drive the most value across your core journeys and pages.

Extend Your UX Team

Get ongoing access to Echidna’s UX researchers to guide improvements, report on progress, and support your internal team year-round.

Client Success Stories

Hear It From Our Clients.

Client Video · VTEX

Pierce Manufacturing

Case Study

Client Video · Adobe Commerce

Jessup Manufacturing

Case Study

Client Video · Oracle Commerce

Construction Specialties

Case Study

Client Video · B2B eCommerce

Specified Technologies Inc. (STI)

Case Study

Common Questions

UX Site Audit FAQs.

What is a UX site audit?

A UX site audit is an expert evaluation of your website’s user experience. Echidna reviews your key journeys—navigation, search, product pages, forms, and checkout—against proven UX heuristics, validates findings with behavioral data, and delivers prioritized recommendations to improve usability and conversion.

What’s included in Echidna’s UX Site Audit?

An in-depth UX analysis with research-backed findings and best-practice examples, competitive UX scorecards that benchmark you against competitors and industry leaders, a roadmap prioritized by impact and effort, and ongoing support including review sessions and direct access to your UX auditor.

How long does a UX audit take?

Timing depends on the number of journeys in scope and the data available. After an initial discovery conversation, we confirm scope and a timeline with you before any work begins.

Do we need analytics, heatmaps, or session recordings?

They help, but they’re not required. If you use tools like Google Analytics 4, Adobe Analytics, heatmaps, or session recordings, we use that data to validate findings. If not, we rely on expert heuristic evaluation and can recommend the right tools.

Does the audit work with any eCommerce platform?

Yes. Our recommendations are platform-agnostic. We’ve worked across Adobe Commerce, Shopify Plus, BigCommerce, Oracle Commerce, VTEX, Spryker, Kibo, and custom builds, so your team can act on findings regardless of your stack.

Is a UX audit valuable for B2B eCommerce?

Very. B2B journeys—account management, quick order, reordering, approvals, and pricing visibility—are often where friction hides. We evaluate these workflows alongside the core shopping experience.

How do we get started?

Request a complimentary UX audit. Our UX team will review your goals, look at your site, and follow up with a tailored audit plan.