Get In Touch
With roots in the earliest days of online commerce, our engineers, designers, and strategists
bring decades of experience to every engagement. We help enterprise teams modernize commerce with confidence—
building connected systems and AI-ready data foundations that improve performance and accelerate growth.
Years
Experience
Global B2B &
B2C Clients
Delivering Integrated
Platforms & Solutions
Average Client
Net Promoter Score
Working Together
To Win Together
Continuous
Innovation
Years in
Business
Global B2B &
B2C Clients
Delivering Integrated
Platforms & Solutions
Average Client
Net Promoter Score
Working Together
To Win Together
Continuous
Innovation
"Our aim was to enhance the user experience for our network of dealer partners and simplify the complexities of our business. Echidna eCommerce digital agency provided expertise in eCommerce technology, systems integration, and commitment to excellence in user experience have been instrumental in delivering on these objectives."
-Kaela Kucera
eCommerce Manager, Pierce Manufacturing
"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was several years ago and we couldn’t be happier with Echidna as our SI development partner. Together, we’ve accomplished far more, in less time, than I could have done with my team alone. I greatly appreciate their willingness to partner, their UX/UI expertise and their overall professionalism. If I had to do it all over again, I would, and that’s the strongest compliment I can give."
-Brandon Finch
VP of Global Business, Jelly Belly
The journey of digital transformation requires a clear vision of the experience you want to create for your customers, partners, and internal teams. Leverage our executives experience in building strategies and solutions for major companies like Walmart, Teleflora, Kohl’s, and Best Buy when you partner with Echidna.
more details>
Maintain your competitive advantage or create a new one. As an eCommerce digital agency focused on innovation, paired with a disciplined delivery methodology, we define and implement technology allowing you to offer exceptional digital experiences from eCommerce, mCommerce, social commerce, and mobile apps.
more details>
User-centric design is more than understanding the audience. It’s a recipe of both qualitative and qualitative methods. Echidna’s proven processes allow brands to see return on their UX investment, thoroughly understand their users and behaviors, and have opportunities to innovate based on your user interactions come to light.
more details>
At Echidna, we have a comprehensive approach to digital marketing – irrespective of the platform. We begin by understanding our client’s business, their website and their target audience. With analytics and business intelligence as the core, we are able to uncover and identify trends and exploit them to help achieve extraordinary..
more details>Align commerce priorities to business outcomes—platform strategy, roadmap, and operating model built for scale and speed.
more details>Integrate platforms and data to modernize commerce, and establish AI-ready foundations for personalization, smarter search, and operational automation.
more details>Design buying experiences that remove friction—account workflows, ordering, approvals, and reordering optimized for conversion and adoption.
more details>Turn performance into a system—measurement, experimentation, and insights that improve acquisition, conversion, and retention.
more details>“Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.”
"The service level of our Echidna development team frequently surpasses my expectations. They are at once responsive, thorough, friendly, and knowledgeable. They make themselves available to us even during off-hours for critical issues. Their combined skills are a valuable asset to our digital marketing and eCommerce teams!"
"Echidna's team took the time to understand our company, products, and customers to utilize Oracle Commerce Cloud to its fullest."
"Working with the Echidna team has been a great experience. They helped us re-platform to Magento Commerce and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner."
"I love working with the Echidna team! They helped us with the redesign of our company eCommerce site and developed custom configurations based on our business needs. They provide fantastic customer service and work. I am so impressed by their quality of service and working strategy. They have a great expertise, are dedicated, attentive, talented and care much about the client needs. I highly recommend them."
"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was over five years ago and we couldn’t be happier with Echidna as our SI development partner. "
June 24, 2026
AI commerce features rarely succeed or fail cleanly. They tend to deliver real value in narrow places and underperform in others, with the net result obscured by attribution challenges, attribution overlap with other initiatives, and metrics that were not set up at the start of the project to answer the question that finance is now asking.
The teams that hold up well in their year-two budget conversations are not the ones with the biggest results. They are the ones with the clearest measurement. Six metrics, in our experience working with enterprise B2B commerce organizations, cover the picture honestly. Together they tell finance whether the AI investment is paying back, where it is leaking, and what to fund next.
June 17, 2026
A Director of eCommerce explains the CEO wanted AI in the buyer experience by end of year. The CMO had budget for AI tooling. The CIO had concerns about data security and integration. The Chief Data Officer was protective of the customer data layer. The Director of eCommerce, technically responsible for the buyer experience, had no real authority over any of the upstream systems the AI would depend on.
Six months later, four pilots had launched. None had scaled. The post-mortem identified the technical reasons. Stale data. Latency between systems. Integration gaps. None of those were the actual reason.
The actual reason was that nobody owned the AI initiative end to end. This is the org-chart problem nobody is solving. And it is the single most common cause of stalled AI investment we see in enterprise B2B.
June 10, 2026
The discovery layer of commerce is changing. Google is still the dominant front door, but it is no longer the only one. Generative engines like ChatGPT, Perplexity, Claude, and increasingly Google’s own AI Overviews are becoming the place where research-stage and consideration-stage buying decisions begin. For B2B specifically, where buyers are technical, the products are complex, and a single recommendation can drive a six-figure deal, this shift is not a marketing curiosity. It is a structural change in how revenue gets sourced.
And the rules for showing up have changed.
AI commerce features rarely succeed or fail cleanly. They tend to deliver real value in narrow places and underperform in others, with the net result obscured by attribution challenges, attribution overlap with other initiatives, and metrics that were not set up at the start of the project to answer the question that finance is now asking.
The teams that hold up well in their year-two budget conversations are not the ones with the biggest results. They are the ones with the clearest measurement. Six metrics, in our experience working with enterprise B2B commerce organizations, cover the picture honestly. Together they tell finance whether the AI investment is paying back, where it is leaking, and what to fund next.
A Director of eCommerce explains the CEO wanted AI in the buyer experience by end of year. The CMO had budget for AI tooling. The CIO had concerns about data security and integration. The Chief Data Officer was protective of the customer data layer. The Director of eCommerce, technically responsible for the buyer experience, had no real authority over any of the upstream systems the AI would depend on.
Six months later, four pilots had launched. None had scaled. The post-mortem identified the technical reasons. Stale data. Latency between systems. Integration gaps. None of those were the actual reason.
The actual reason was that nobody owned the AI initiative end to end. This is the org-chart problem nobody is solving. And it is the single most common cause of stalled AI investment we see in enterprise B2B.
The discovery layer of commerce is changing. Google is still the dominant front door, but it is no longer the only one. Generative engines like ChatGPT, Perplexity, Claude, and increasingly Google’s own AI Overviews are becoming the place where research-stage and consideration-stage buying decisions begin. For B2B specifically, where buyers are technical, the products are complex, and a single recommendation can drive a six-figure deal, this shift is not a marketing curiosity. It is a structural change in how revenue gets sourced.
And the rules for showing up have changed.
See the latest technology, user experience, and digital marketing resources.
read more>
