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With roots in the earliest days of online commerce, our engineers, designers, and strategists
bring decades of experience to every engagement. We help enterprise teams modernize commerce with confidence—
building connected systems and AI-ready data foundations that improve performance and accelerate growth.
Years
Experience
Global B2B &
B2C Clients
Delivering Integrated
Platforms & Solutions
Average Client
Net Promoter Score
Working Together
To Win Together
Continuous
Innovation
Years in
Business
Global B2B &
B2C Clients
Delivering Integrated
Platforms & Solutions
Average Client
Net Promoter Score
Working Together
To Win Together
Continuous
Innovation
"Our aim was to enhance the user experience for our network of dealer partners and simplify the complexities of our business. Echidna eCommerce digital agency provided expertise in eCommerce technology, systems integration, and commitment to excellence in user experience have been instrumental in delivering on these objectives."
-Kaela Kucera
eCommerce Manager, Pierce Manufacturing
"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was several years ago and we couldn’t be happier with Echidna as our SI development partner. Together, we’ve accomplished far more, in less time, than I could have done with my team alone. I greatly appreciate their willingness to partner, their UX/UI expertise and their overall professionalism. If I had to do it all over again, I would, and that’s the strongest compliment I can give."
-Brandon Finch
VP of Global Business, Jelly Belly
The journey of digital transformation requires a clear vision of the experience you want to create for your customers, partners, and internal teams. Leverage our executives experience in building strategies and solutions for major companies like Walmart, Teleflora, Kohl’s, and Best Buy when you partner with Echidna.
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Maintain your competitive advantage or create a new one. As an eCommerce digital agency focused on innovation, paired with a disciplined delivery methodology, we define and implement technology allowing you to offer exceptional digital experiences from eCommerce, mCommerce, social commerce, and mobile apps.
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User-centric design is more than understanding the audience. It’s a recipe of both qualitative and qualitative methods. Echidna’s proven processes allow brands to see return on their UX investment, thoroughly understand their users and behaviors, and have opportunities to innovate based on your user interactions come to light.
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At Echidna, we have a comprehensive approach to digital marketing – irrespective of the platform. We begin by understanding our client’s business, their website and their target audience. With analytics and business intelligence as the core, we are able to uncover and identify trends and exploit them to help achieve extraordinary..
more details>Align commerce priorities to business outcomes—platform strategy, roadmap, and operating model built for scale and speed.
more details>Integrate platforms and data to modernize commerce, and establish AI-ready foundations for personalization, smarter search, and operational automation.
more details>Design buying experiences that remove friction—account workflows, ordering, approvals, and reordering optimized for conversion and adoption.
more details>Turn performance into a system—measurement, experimentation, and insights that improve acquisition, conversion, and retention.
more details>“Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.”
"The service level of our Echidna development team frequently surpasses my expectations. They are at once responsive, thorough, friendly, and knowledgeable. They make themselves available to us even during off-hours for critical issues. Their combined skills are a valuable asset to our digital marketing and eCommerce teams!"
"Echidna's team took the time to understand our company, products, and customers to utilize Oracle Commerce Cloud to its fullest."
"Working with the Echidna team has been a great experience. They helped us re-platform to Magento Commerce and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner."
"I love working with the Echidna team! They helped us with the redesign of our company eCommerce site and developed custom configurations based on our business needs. They provide fantastic customer service and work. I am so impressed by their quality of service and working strategy. They have a great expertise, are dedicated, attentive, talented and care much about the client needs. I highly recommend them."
"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was over five years ago and we couldn’t be happier with Echidna as our SI development partner. "
June 3, 2026
Commerce platforms were not designed to feed AI. They were designed to render product pages, accept orders, and integrate with an ERP. The data structures, content models, and integration patterns most enterprise stacks rely on were built between 2014 and 2020, for a world where the consumer of that data was a human browsing on a phone. The consumer is changing fast. Recommendation engines, AI search, agentic assistants, and increasingly the LLMs that answer buyer questions before they ever land on a site all require something different. They require AI-ready commerce data.
Here is what that actually means.
Most enterprise portals were built five to ten years ago to do one thing: replace fax and email orders with a web form. They got the job done. They are also the reason your buyers are quietly evaluating competitors with cleaner experiences. As we wrote in our piece on B2B portal D2C-ification, the gap between what enterprise B2B portals deliver and what buyers now expect has become a balance-sheet issue, not a UX one.
Here is what a modern B2B self-service portal looks like — and what has to be true behind it for that experience to actually work.
Agentic commerce gets sold as if AI were the hard part. It is not. The hard part is everything underneath the AI — the data, the integration, the governance — that determines whether an agent can do anything useful at all.
This is the conversation we keep having with enterprise B2B leaders right now. They have seen the demos. They have read the analyst notes. They want to know what is real, what is not yet real, and what they should actually be building toward in 2026. Here is the practitioner answer.
Commerce platforms were not designed to feed AI. They were designed to render product pages, accept orders, and integrate with an ERP. The data structures, content models, and integration patterns most enterprise stacks rely on were built between 2014 and 2020, for a world where the consumer of that data was a human browsing on a phone. The consumer is changing fast. Recommendation engines, AI search, agentic assistants, and increasingly the LLMs that answer buyer questions before they ever land on a site all require something different. They require AI-ready commerce data.
Here is what that actually means.
Most enterprise portals were built five to ten years ago to do one thing: replace fax and email orders with a web form. They got the job done. They are also the reason your buyers are quietly evaluating competitors with cleaner experiences. As we wrote in our piece on B2B portal D2C-ification, the gap between what enterprise B2B portals deliver and what buyers now expect has become a balance-sheet issue, not a UX one.
Here is what a modern B2B self-service portal looks like — and what has to be true behind it for that experience to actually work.
Agentic commerce gets sold as if AI were the hard part. It is not. The hard part is everything underneath the AI — the data, the integration, the governance — that determines whether an agent can do anything useful at all.
This is the conversation we keep having with enterprise B2B leaders right now. They have seen the demos. They have read the analyst notes. They want to know what is real, what is not yet real, and what they should actually be building toward in 2026. Here is the practitioner answer.
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