With roots in the earliest days of online commerce, our engineers, designers, and strategists
bring decades of experience to every engagement. We help enterprise teams modernize commerce with confidence—
building connected systems and AI-ready data foundations that improve performance and accelerate growth.
Years in
Business
Global B2B &
B2C Clients
Delivering Integrated
Platforms & Solutions
Average Client
Net Promoter Score
Working Together
To Win Together
Continuous
Innovation

"Our aim was to enhance the user experience for our network of dealer partners and simplify the complexities of our business. Echidna eCommerce digital agency provided expertise in eCommerce technology, systems integration, and commitment to excellence in user experience have been instrumental in delivering on these objectives."
-Kaela Kucera
eCommerce Manager, Pierce Manufacturing

"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was several years ago and we couldn’t be happier with Echidna as our SI development partner. Together, we’ve accomplished far more, in less time, than I could have done with my team alone. I greatly appreciate their willingness to partner, their UX/UI expertise and their overall professionalism. If I had to do it all over again, I would, and that’s the strongest compliment I can give."
-Brandon Finch
VP of Global Business, Jelly Belly











Align commerce priorities to business outcomes—platform strategy, roadmap, and operating model built for scale and speed.
more details>Integrate platforms and data to modernize commerce, and establish AI-ready foundations for personalization, smarter search, and operational automation.
more details>Design buying experiences that remove friction—account workflows, ordering, approvals, and reordering optimized for conversion and adoption.
more details>Turn performance into a system—measurement, experimentation, and insights that improve acquisition, conversion, and retention.
more details>“Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.”

"The service level of our Echidna development team frequently surpasses my expectations. They are at once responsive, thorough, friendly, and knowledgeable. They make themselves available to us even during off-hours for critical issues. Their combined skills are a valuable asset to our digital marketing and eCommerce teams!"

"Echidna's team took the time to understand our company, products, and customers to utilize Oracle Commerce Cloud to its fullest."

"Working with the Echidna team has been a great experience. They helped us re-platform to Magento Commerce and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner."

"I love working with the Echidna team! They helped us with the redesign of our company eCommerce site and developed custom configurations based on our business needs. They provide fantastic customer service and work. I am so impressed by their quality of service and working strategy. They have a great expertise, are dedicated, attentive, talented and care much about the client needs. I highly recommend them."

"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was over five years ago and we couldn’t be happier with Echidna as our SI development partner. "

“Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.”

"The service level of our Echidna development team frequently surpasses my expectations. They are at once responsive, thorough, friendly, and knowledgeable. They make themselves available to us even during off-hours for critical issues. Their combined skills are a valuable asset to our digital marketing and eCommerce teams!"

"Echidna's team took the time to understand our company, products, and customers to utilize Oracle Commerce Cloud to its fullest."

"Working with the Echidna team has been a great experience. They helped us re-platform to Magento Commerce and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner."

"I love working with the Echidna team! They helped us with the redesign of our company eCommerce site and developed custom configurations based on our business needs. They provide fantastic customer service and work. I am so impressed by their quality of service and working strategy. They have a great expertise, are dedicated, attentive, talented and care much about the client needs. I highly recommend them."

"When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was over five years ago and we couldn’t be happier with Echidna as our SI development partner. "


After four articles on what AI-ready commerce actually requires, the question we get most often from enterprise commerce leaders is the same one: "How do I tell where my organization stands without spending six months on an outside assessment?"
Here are the twelve questions we use to anchor every conversation with a new enterprise commerce client. They are grouped into the four pillars of AI-ready commerce: data, integration, organization, and measurement. Answer them honestly and the priorities will be visible by the end.

AI commerce features rarely succeed or fail cleanly. They tend to deliver real value in narrow places and underperform in others, with the net result obscured by attribution challenges, attribution overlap with other initiatives, and metrics that were not set up at the start of the project to answer the question that finance is now asking.
The teams that hold up well in their year-two budget conversations are not the ones with the biggest results. They are the ones with the clearest measurement. Six metrics, in our experience working with enterprise B2B commerce organizations, cover the picture honestly. Together they tell finance whether the AI investment is paying back, where it is leaking, and what to fund next.

A Director of eCommerce explains the CEO wanted AI in the buyer experience by end of year. The CMO had budget for AI tooling. The CIO had concerns about data security and integration. The Chief Data Officer was protective of the customer data layer. The Director of eCommerce, technically responsible for the buyer experience, had no real authority over any of the upstream systems the AI would depend on.
Six months later, four pilots had launched. None had scaled. The post-mortem identified the technical reasons. Stale data. Latency between systems. Integration gaps. None of those were the actual reason.
The actual reason was that nobody owned the AI initiative end to end. This is the org-chart problem nobody is solving. And it is the single most common cause of stalled AI investment we see in enterprise B2B.
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