Remodeling the Building Products Industry with Echidna and Oracle Commerce Cloud
About Construction Specialities
For over seventy years, Construction Specialties (CS) has been a global leader in specialty building products with locations in 20 countries. They hold over 40 registered product patents and manufacture 10 different lines of products—many of which are part of the Cradle-to-Cradle Certified products program. Their products can be found on or in some of the most iconic buildings around the world.
Project Highlights
Designing and implementing a storefront that delivers improved user experiences across all connected devices.
Consolidating order history so all customers can find their complete order history on the new website regardless of order placement.
Oracle Commerce Cloud (OCC) integration with Construction Specialities Order Management System
Implementing custom freight calculations in Oracle Commerce Cloud
"Echidna's team took the time to understand our company, products, and customers to utilize Oracle Commerce Cloud to its fullest."
Ven Modugula Chief Information Officer, at Construction Specialties
Streamlining the B2B Experience with Echidna and Oracle Commerce Cloud
For over seventy years, Construction Specialties has been a global leader in specialty building products with locations in 20 countries. They hold over 40 registered product patents and manufacture 10 different lines of products—many of which are part of the Cradle-to-Cradle Certified products program. Their products can be found on or in some of the most iconic buildings around the world.
To support the evolution of their customers and internal business users, Construction Specialities embarked on a journey to reimagine their overall user experience. With the help of Oracle Gold Partner Echidna, Construction Specialties successfully launched their new commerce storefront as the first step in their transformational journey.
Everyone at Construction Specialties is focused on improving how they serve their customers. This eCommerce site is an important component of making it easier to do business with Construction Specialties, by addressing direct feedback it has received from its customers.
The Change
10X increase in users, new users, and sessions
eCommerce conversion rates have over doubled
eCommerce product revenue has doubled
150% increase in unique purchases
The average price and the total quantity of items sold have drastically grown
Saving substantial marketing budget by accurately reaching extremely specific key target audiences through enriched data and improved tracking capabilities
There have been more eCommerce assisted conversions from paid search since the launch of eCommerce; however,the majority of assisted and last-touch conversions have been from direct, organic, and referral channels, driving increased value from all of our owned and operated,as well as paid channels.
