Creating a Business Platform to Connect with Customers

Project Highlights

  • Implementing Magento Commerce Cloud to improve backend operations and online selling capabilities while meeting customer and channel expectations for accessibility and overall ease of use.
  • Crafting a simplified UX to support multiple customer journeys and personas that is responsive and adaptive in all device viewpoints.
  • Adding features for live chat, blog search, and an improved payment application.
  • Integrating their contact form and downloadable products section securely with their CRM system.


What the Jessup Manufacturing Team Says About Our Partnership

Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.

Rob Jessup
CEO and third generation owner of Jessup Manufacturing


Continual Innovation and Growth

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Jessup Manufacturing today is very different from when it was started by the grandfather of the current, third-generation owner, Rob Jessup. The organization has evolved mightily from the days when founder Paul Jessup used a leather punch to make parts for baseball gloves – from his garage in McHenry, IL. From skateboard griptape to commercial building coverings, today’s Jessup solves the most demanding customer applications that require adhesive-backed solutions. The company is also a global leader in the manufacture of safety-grade photoluminescent products.

When Jessup made the decision to develop a new website, they decided they needed not just a website but a digital platform for global business. They partnered with Echidna to help them make their vision a reality. Echidna implemented Magento Commerce Cloud which enables the organization to expand its reach and continue its rapid growth. Their new site is now a cornerstone of their business; unifying all of Jessup’s digital tools into a powerful instrument for growth.

The Change

User engagement and conversion continue to improve throughout the customer experience.

150%
growth in conversion rate

6%
decrease in bounce rate

300%
growth in transactions

400%
growth in desktop conversion

400%
growth in mobile conversion


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Contact Us

info@echidna.co | www.echidna.co | (877) 432-4436