Halco Lighting Technologies is recognized for its energy-efficient solutions and extensive product range in the lighting industry. Serving both B2B and B2C markets with over four decades of experience and a commitment to quality, Halco is committed to deliver innovative solutions that meet the diverse needs of their customers and drive sustainable growth.Halco needed to modernize their user experience and digital infrastructure to optimize their B2B eCommerce experience. Previously, their system fragmented their operations and lacked the seamless integration necessary for efficient business operations and customer service. Therefore, they aimed to unify their eCommerce activities while offering a scalable, flexible solution that focused on the customer.Echidna performed a UX Site Audit for Halco before we transitioned the eCommerce technology to Adobe Commerce Cloud. The audit provided recommendations that focused on creating a responsive and user-friendly B2B eCommerce website. The entire project involved:
- Enhanced User Administration: We developed a comprehensive framework for account management, allowing B2B customers to define unique roles and permissions tailored to their company’s needs.
- Advanced Product Management: We customized the Adobe/Magento admin panel, enabling more efficient management of product attributes and associations. Consequently, this simplified catalog administration.
- ERP Integration: We implemented a real-time integration with Halco’s ERP system, Epicor Solar Eclipse. As a result, customers have access to up-to-date information on pricing, availability, and orders, thereby enhancing their self-service capabilities.
Carrying Through The UX Site Audit Recommendations
The implementation of the UX Site Audit recommendations and Adobe Commerce Cloud technology transformed Halco’s digital commerce operations by:
- Streamlined Experience: We provided a unified platform that supports both complex B2B and straightforward B2C transactions. Consequently, this created a cohesive, personalized user experience across all customer types.
- Enhanced Self-Service Capabilities: We enabled customers to manage their accounts and transactions effortlessly, which is critical for maintaining strong B2B relationships and encouraging repeat business.
- Consolidated Brand Websites: By merging multiple brand sites into a single, robust e-commerce platform, we reduced operational complexities and enhanced brand cohesion.
Ready to Improve Your B2B eCommerce Engagement?
In the fast-paced world of B2B eCommerce, staying ahead of the competition means constantly evolving and enhancing your engagement strategies. Are you ready to take your business to the next level? Our expert solutions help you connect with your customers more effectively, streamline your processes, and boost your bottom line. From personalized customer experiences to advanced analytics, we provide the tools and insights you need to foster deeper relationships and drive growth. Transform your B2B eCommerce platform into a powerful engine for success. Get started today and see the difference!