Choosing a Hybrid E-Commerce Platform: B2B and B2C in a Single Unified Storefront

Customer expectations are steadily rising across all industries and verticals. To retain business, companies must continually innovate, embrace digitization, and prepare for the future. Don’t think of this as creating something completely new. It is just not possible to walk away from your current business model and transform. Instead consider the critical gap areas of your business and focus upon those. The critical gap areas, whether it be not providing a direct-to-consumer business, a poor e-commerce strategy, inventory management, or the inability to digitally work with distributors and offer a streamlined ordering process, are where you can likely shine and innovate the strongest. Gap areas, once accomplished, will offer your business the largest edge against your competitors.

Identify Your Gap Areas

By creating a strategy and roadmap for your future, understanding market trends, and embracing digitization you will be able to clearly identify gaps. One of the most common gap areas our clients come to us for is guidance on is being able to satisfy both B2B and B2C processes on a single e-commerce platform, often called a hybrid e-commerce platform solution. Choosing an e-commerce platform that can provide the e-commerce growth you require should be considered one of the core foundations in moving your business forward. Implementing the right e-commerce platform with hybrid capabilities will allow you to see success and growth in the near and far term and ultimately save you both time and money.

What qualities should you look for in a hybrid e-commerce platform?

Echidna has put together a short list of top requirements organizations should look for when reviewing e-commerce platforms for hybrid capabilities to ensure scalable e-commerce growth is within reach.


Final Thoughts

B2B buyers increasingly want to order their products in the same fashion that they purchase many of their B2C goods, via a straightforward online experience. With trends showing these numbers are continually growing, it is important to prepare for the future of e-commerce by choosing a best-in-class hybrid e-commerce platform. The technical work put into making a hybrid e-commerce platform specific for your unique requirements (in some cases) may seem extensive, however once live it is typically much more efficient and paves the way for scalability and improved efficiency. With one website you will have consolidation with system integrations like ERP and CRM, plus the transparency between the various markets and your internal teams. If you would like help navigating the options available to you regarding hybrid e-commerce platforms please contact us to start a conversation. 

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