2020 was a year for the books. The digital shift was undoubtedly accelerated, making us rethink how we do business from both a B2B and B2C standpoint.
From technology, user experience, digital marketing- we are sharing a compilation of our most relevant articles from this past year that can help leaders prepare for a brighter future in 2021.
Buyers in B2B lean towards those offering personalized online experiences
Even pre-COVID-19, delivering high performing B2B digital experiences was at the forefront. Personalization will quickly become a disruptor to your business if you ignore it now.
Features your mobile commerce needs by 2021
Forward-looking to 2021, B2B and B2C mobile eCommerce sales are expected to account for 73% of total eCommerce sales. Whether it is a PWA, mobile app, or your responsive website- we are sharing top features not to be without.
Cybersecurity threats will continue to rise
This post came out right before the largest Magecart attack ever recorded took place- hacking almost 2000 online stores. Cybersecurity threats will continue to rise into 2021, make sure you’re prepared.
Most effective ways to use social media marketing
Social media marketing has become a truly valuable marketing resource for both B2C and B2B merchants. With so many ways to utilize social media to reach prospects, we are sharing insight into the top trending ways companies are using the tool.
A few simple changes to your user experience makes all the difference
Before heading into a full site re-design in 2021 look towards improving site and app user experiences through a UX Site Audit. This can offer significant, data-driven change. From increasing conversions to growing ROI, learn how this small audit can make a big difference in 2021.
The #1 thing driving away your B2B buyers
Written in early 2020, this article still rings applicable to many companies. Make sure you read this to greatly help you improve your customer experience in 2021.
Let’s discuss your 2021 eCommerce vision.
Echidna is a leading digital commerce agency with capabilities including strategy, creative, marketing, systems integration, technology services, and managed services. Even through the uncertainty that 2020 has brought, our goal continues to be to deliver top-notch quality on a predictable schedule and at an affordable rate that our clients recognize the real value in. We are dedicated to helping leaders prepare for eCommerce in 2021 and continue with their growth and innovation well into the future.
