MRP
Transformed eCommerce, Enabled Technology
Opportunity
We met the team at Mr. Price back in 2014. As one of the largest fashion retailers in South Africa, Mr. Price had a huge need for mobile commerce. In South Africa, the majority of the market wasn't using laptops or desktops -- they were using mobile phones. So mobile wasn't a nice-to-have for the retailer: it was a need-to-have. Along with not using computers, many of Mr. Price's customers didn't use credit cards, so the new solution needed to accomodate delayed payment methods. Mr. Price also had a multi-store approach with many brands under the corporate umbrella -- MRP Home, MRP Sport, etc. -- which meant that the brand's different physical storefronts needed to be reflected in the digital world.
Echidna’s Perspective
First and foremost, we made mobile commerce a reality for Mr. Price -- a pretty big deal in 2014. They were one of the first major retailers in the South African market to have a world-class mobile commerce experience. We also helped the company set up its entire online ecosystem from a strategic vision perspective -- from process management to photography to business roles needed, we helped them envision the bar that needed to be met when going all-in online. Utillizing Mr. Price's design partner agency's work, Echidna produced and developed the visual designs, built a mobile app with wide-ranging functionality, and trained the company's business users on Oracle's system. In the process, we developed a cash-on-delivery system for customers that didn't have credit cards, which was common for the market. The result was a set of eCommerce storefronts that catered directly to Mr. Price's customers across all of its brands.
Capabilities Utilized
Project Scoping
Discovery
Elaboration
UX Workshop
Sitemap
Interactive Theme Development
System Integration Development
Project Management
Support
Maintenance
Enhancements
User Journeys & Task Flows
Wireframes
Visual Design
