Guide to eCommerce and CPQ for B2B

When Configurable Products Meet Click-to-Buy Expectations

The rules of digital commerce are changing—fast. This guide explores how integrating CPQ (Configure Price Quote) into your eCommerce strategy can help you meet buyer expectations without breaking your systems (or your sanity).
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What You’ll Learn:
Whether you’re selling heavy equipment or customizable software, this PDF helps you connect the dots between complexity and commerce.

• What CPQ is—and why it matters in modern eCommerce
• How CPQ can streamline the quote-to-cash process
• Tips for integrating CPQ into your existing digital stack
• Strategic use cases from real-world clients
• Pitfalls to avoid when merging CPQ and digital sales

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Who It’s For:
B2B companies with complex products or pricing
Manufacturers looking to simplify dealer & distributor experiences
eCommerce leaders exploring guided selling or digital quoting
IT and operations pros tired of duct-taping systems together

Why Echidna?
We’ve helped brands implement CPQ in ways that actually serve the end user—customers, sales teams, and partners alike. Seamless isn’t just a buzzword. It’s how we work.

📥 Download the Guide
Fill out the form to get your copy of eCommerce and CPQ: Insight by Echidna—and learn how to turn complexity into conversions.