Crafting an Efficient & Effective eCommerce

At A Glance

VOLT Lighting offers factory-direct and professional-level landscape lighting products straight to contractors and consumers. Using both a B2B and direct-to-consumer business model meant a lot of information needed to be available to a wide set of potential customers online but in a personalized and easy to navigate manner. VOLT required a solution that was capable of supporting their growing customer base from both areas, and portray their products in a manner that was authentic to everyday situations. Echidna was delighted to implement Kibo Commerce Cloud and updated the user experience to create a more engaging and efficient online business.

Project Highlights

  • Replatforming to Kibo Commerce Cloud, giving them high levels of admin control and the ability to scale with ease.
  • Creating a guided selling tool that automatically gives the customer the perfect product offerings based on his or her specific needs.
  • Implementing a shoppable images tool that allows imagery to show products in the real-world context while keeping product details readily available for customers.

Creating Advocates Through Superior Products & User Experience

As one of the leading manufacturers in the lighting industry, VOLT prides itself on their high-quality products and customer service. Their continued mission is to offer their customers superior products with a gratifying experience so that they become their top advocates. With their customer base ranging from contractors and direct-to-consumer, they understand the importance of offering an engaging digital experience for both segments.

 

The VOLT Online Store needed to be easy to navigate and have all the info needed to make smart product choices for both contractors and direct-to-consumer. We were delighted they chose us to partner with them on their digital transformation. Echidna implemented Kibo Commerce Cloud and improved its overall user experience in order to support its growing network of contractors and direct to consumer customers. 

 

Now accessible through any desktop or mobile device, the site is a Google Trusted Store and receives more 5-star ratings than any other lighting site.

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