Crafting an Efficient & Effective eCommerce
At A Glance
VOLT Lighting offers factory-direct and professional-level landscape lighting products straight to contractors and consumers. Using both a B2B and direct-to-consumer business model meant a lot of information needed to be available to a wide set of potential customers online but in a personalized and easy to navigate manner. VOLT required a solution that was capable of supporting their growing customer base from both areas, and portray their products in a manner that was authentic to everyday situations. Echidna was delighted to implement Kibo Commerce Cloud and updated the user experience to create a more engaging and efficient online business.
- Replatforming to Kibo Commerce Cloud, giving them high levels of admin control and the ability to scale with ease.
- Creating a guided selling tool that automatically gives the customer the perfect product offerings based on his or her specific needs.
- Implementing a shoppable images tool that allows imagery to show products in the real-world context while keeping product details readily available for customers.