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VOLT Lighting offers factory-direct and professional-level landscape lighting products straight to contractors and consumers. It's eCommerce website uses both a B2B and direct-to-consumer business model, which means a lot of information needed to be available to a wide set of potential customers online. The trick is it also needs to offer that in a personalized and easy to navigate manner. VOLT required an eCommerce website that was capable of supporting their growing customer base from both areas, and portray their products in a manner that was authentic to everyday situations. Echidna was delighted to implement Kibo Commerce Cloud and updated the user experience to create a more engaging and efficient eCommerce website.
As one of the leading manufacturers in the lighting industry, VOLT prides itself on their high-quality products and customer service. Their continued mission is to offer their customers superior products with a gratifying experience so that they become their top advocates. With their customer base ranging from contractors and direct-to-consumer, they understand the importance of offering an engaging digital experience for both segments.
The VOLT Online Store needed to be easy to navigate and have all the info needed to make smart product choices for both contractors and direct-to-consumer. We were delighted they chose us to partner with them on their digital transformation. Echidna implemented Kibo Commerce Cloud and improved its overall user experience in order to support its growing network of contractors and direct to consumer customers.
Now accessible through any desktop or mobile device, the site is a Google Trusted Store and receives more 5-star ratings than any other lighting site.