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Ergodyne was no stranger to eCommerce, but they were looking for an optimized way for their clients to order. Targeting both B2B and B2C users, with multiple product lines, meant for complex requirements in order to meet all the needs behind the scenes and for the customer. We implemented Magento Commerce to give them the flexibility to incorporate a variety of rich features and functionality to accommodate their complex integrations, requirements and diverse user groups.
To initiate the project, it was critical to level set what their current user experience could do, what were the site’s strengths and weaknesses, and what functions were leading to a positive interactions and revenue growth. We performed a UX Site Audit to identify the issues and opportunities, and set up a comprehensive go-to guide for the updated experience.
Ergodyne’s updated user experience further allowed them to meet their diverse B2B and B2C needs on a single website.
A key component of a successful UX Site Audit is having the context required to understand the audience(s), and what are the primary tasks and goals. Echidna met with the key Ergodyne stakeholders to get a grasp on all matters of marketing, merchandising, technology, etc.
A thorough review of their tracking (Google Analytics, HotJar) data allowed us to ensure that what we heard from the stakeholders during discovery was translating to the actual end user experience. Understanding the demographics and behaviors of their users and their technology ensured we made our recommendations were substantive.
Based on decades of eCommerce experience spanning over various industries, we were able to identify common pitfalls concerning usability, navigation, readability, conversion, performance, optimization and mobility. Ultimately, we express quick wins that we know will help any user experience get their users further down the funnel.
Our comprehensive report provided a detailed summary of audience & behavior information; key insights; detailed page-by-page and function-by-function analysis with a represented screen detailing the issue, a recommendation, it’s potential impact to change/improvement and its priority.
“Working with the Echidna team has been a great experience. They helped us replatform to Magento and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner.”
- Theresa Kuske
Ergodyne Digital Marketing Director
250%
Growth in B2B eCommerce sales
11%
Growth in overall eCommerce sales
50%
Growth in conversion rate on many B2B product pages
162%
Increase in Mobile conversion rate
118%
Increase in Mobile
transactions
80%
Increase in Mobile revenue
Download This UX Site Audit Case Study
With the UX Site Audit and continued innovation, Ergodyne’s B2C and B2B eCommerce operations allowed the convenience, customer experience, and capabilities they required to meet growth goals for their markets.
In addition to the UX Site Audit, our research activities include performing Usability Testing & Card Sorting, creating Personas and User Journeys - all with the goal of providing the optimal experience for all their types of customers.
As early adopters to B2B eCommerce, they knew it was now time to redefine their eCommerce operations. Their three websites created disparate data and inefficiencies from both a business user and a customer standpoint. With the help of Magento Solutions Partner Echidna, Ergodyne successfully launched their new single commerce storefront to both B2B and B2C markets.
Ergodyne has been pioneering the development of products that make workplaces safer since 1983. With 124 global patents and 104 trademarks, they are no stranger to investing in innovation. Their 2100 SKUs include hand protection, kneepads, and back support to cooling and warming products and head and eye protection gear.
