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Specified Technologies Inc. (STI) has been at the forefront of fire protection innovation, offering a wide range of solutions designed to save lives and properties. With a commitment to excellence and a vision for a safer world, STI recognized the need to enhance their digital footprint to better serve their diverse clientele. Partnering with Echidna, STI embarked on a journey to reimagine their eCommerce experience, leveraging the latest in technology to meet the evolving needs of their customers.
"Echidna transformed our CMS with the Hubspot implementation, streamlining communication with customers and simplifying their search for information. Following our new site's launch, we observed a significant uptick in user acquisition, with a 76% increase from direct searches and a 27% rise from organic searches within the first 30 days. Moreover, we've seen fewer basic product inquiries and more activity on our product pages, showing that customers are finding what they need with greater ease.”
Justin Pine
Senior Manager, Software & Services, Specified Technologies Inc.
Before partnering with Echidna, STI faced challenges in content management and customer engagement. Their in-house CMS was complex, requiring developer resources for updates and lacking integration with other internal systems. This bottleneck not only delayed content updates but also hindered STI's ability to effectively engage with their customers online.
Echidna's comprehensive solution streamlined product updates, enabled independent content management, and dramatically reduced customer engagement time. The introduction of an intelligent search system and product comparison tools directly addressed customer needs, making it easier for them to find the right solutions. As STI continues to lead in fire protection solutions, their enhanced digital platform stands as a testament to their commitment to excellence and customer service.
By collaborating with the STI team, Echidna was able to improve the overall customer experience and work management processes. The implementation of HubSpot CMS, coupled with a fantastic UX redesign, increased traffic, and energized engagement proves to be the perfect recipe for our digital success.