Liverpool is the chain of department stores that has rapidly increased coverage throughout Mexico through the years. Founded in 1847, they are a staple store that provides families a selection of products and services for clothing and home that exceed their expectations of quality, fashion, value, and attention, within a pleasant atmosphere. Employees, shareholders, and suppliers integrate a community where all perform personally and professionally, generating high economic value, with a sense of responsibility to our environment.

Liverpool wanted to ensure their digital experience delivered the same service vision as their in-person shopping experience. This meant a review of their customer personas, customer journey, and information architecture. Echidna partnered with them on this exciting transformation to reimage their user experience on multiple devices. 

Liverpool is proud to now offer a seamless omnichannel experience that meets its customer's evolving needs. Their improved user experience offers them the ability to continue to serve their customer truly everywhere, every day, for a lifetime.