Part of Your Life With a Seamless Omni-Channel Experience

At A Glance

With more than 80 stores and annual sales of more than $5B, Liverpool is one of the largest department store chains in Mexico. The combination of a wide commercial offer, purchase exciting experience, solid infrastructure, and approach profitability allow them to serve the customer and thus have a preference. For them to keep up with customer demands, they decided to focus on transforming their online experience to a responsive, multi-device one. Echidna was delighted to partner with them on this journey.

Project Highlights

  • Extensive user research, user testing, and validation to ensure accurate and accepted user experience among all visitors.
  • Mapping user journeys and task flows.
  • UX design and visual design of their website and mobile app.
  • Improving information architecture for a more seamless and easy to navigate experience.
  • Responsive UI development for a multi-device experience.

Serving the Customer- Everywhere, Every Day, for a Lifetime

Liverpool is the chain of department stores that has rapidly increased coverage throughout Mexico through the years. Founded in 1847, they are a staple store that provides families a selection of products and services for clothing and home that exceed their expectations of quality, fashion, value, and attention, within a pleasant atmosphere. Employees, shareholders, and suppliers integrate a community where all perform personally and professionally, generating high economic value, with a sense of responsibility to our environment.

 

Liverpool wanted to ensure their digital experience delivered the same service vision as their in-person shopping experience. This meant a review of their customer personas, customer journey, and information architecture. Echidna partnered with them on this exciting transformation to reimage their user experience on multiple devices. 

 

Liverpool is proud to now offer a seamless omnichannel experience that meets its customer's evolving needs. Their improved user experience offers them the ability to continue to serve their customer truly everywhere, every day, for a lifetime.

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