Creating a Business Platform to Connect with Customers

At A Glance

Jessup Manufacturing realized that to remain competitive in today’s digital era and exceed customer expectations, they needed to enhance their digital experiences. They knew they wanted not just an eCommerce website, but a true business platform. Echidna implemented Magento Commerce Cloud to improve online selling capabilities while meeting customer and channel expectations for accessibility and overall ease of use. Additionally, the site delivers enhanced features and functionalities for the numerous markets, industries, and internal business units they need to serve.

Project Highlights

  • Crafting a simplified UX to support multiple customer journeys and personas that is responsive and adaptive in all device viewpoints.
  • Adding features for live chat, blog search, and an improved payment application.
  • Integrating their contact form and downloadable products section securely with their CRM system.
  • Implementing Magento Commerce Cloud to create a solid foundation for their storefront and backend business operations.

What the Jessup Manufacturing Team Says
About Our Partnership

Their questions showed a real understanding of business fundamentals. More importantly, at least to me, is that they understood my business model, my vision for growth, my customer base and the markets we reach.

Rob Jessup

CEO and third generation owner of Jessup Manufacturing

Continual Innovation and Growth

Jessup Manufacturing today is very different from when it was started by the grandfather of the current, third-generation owner, Rob Jessup. The organization has evolved mightily from the days when founder Paul Jessup used a leather punch to make parts for baseball gloves – from his garage in McHenry, IL. From skateboard griptape to commercial building coverings, today’s Jessup solves the most demanding customer applications that require adhesive-backed solutions. The company is also a global leader in the manufacture of safety-grade photoluminescent products.

When Jessup made the decision to develop a new website, they decided they needed not just a website but a digital platform for global business. They partnered with Echidna to help them make their vision a reality. Echidna implemented Magento Commerce Cloud which enables the organization to expand its reach and continue its rapid growth. Their new site is now a cornerstone of their business; unifying all of Jessup’s digital tools into a powerful instrument for growth.

The Change

User engagement and conversion
continue to improve throughout the
customer experience.

150%growth in conversion rate

6%decrease in bounce rate

300%growth in transactions

400%growth in desktop conversion

400%growth in mobile conversion

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