Creating a Business Platform to Connect with Customers

At A Glance

Jelly Belly Candy Company has been using both a direct-to-consumer and B2B model since their beginnings back in 1869. Like most branded manufacturers, this candy maven understands the importance of an easy to use digital commerce experience, not only for their customers but also for their internal teams. They required a solution their business team could use and that was capable of supporting their high growth B2C and B2B channels. We implemented Kibo Commerce Cloud to create a more engaging and efficient online business.

Project Highlights

  • Replatforming legacy eCommerce to Kibo Commerce Cloud, giving them a cost-efficient and modern enterprise-level SaaS system.
  • Leveraging Kibo’s open API to integrate Kibo Commerce with their existing ERP system to manage order and inventory data.
  • Creating a responsive site to ensure a consistent user experience, regardless of the device being used.
  • Designing and implementing 40+ sites from one centralized platform - all with the ability to service their customers uniquely.

What the Jelly Belly Team Says
About Our Partnership

When it was time to re-platform the JellyBelly.com site, we knew that we couldn’t go it alone. That was five years ago and we couldn’t be happier with Echidna as our SI development partner. Together, we’ve accomplished far more, in less time, than I could have done with my team alone. I greatly appreciate their willingness to partner, their UX/UI expertise and their overall professionalism. If I had to do it all over again, I would, and that’s the strongest compliment I can give.

Brandon Finch

Director of eBusiness at Jelly Belly

Creating a Sweet Future for eCommerce

Since 1869, Jelly Belly has been making some of the world’s most desired candies, becoming a household name synonymous with jelly beans. Like most branded manufacturers, this candy maven has understood the potential to reach online consumers through engaging digital experiences that enhance the brand, showcase its delicious products, and most importantly, entice customers to feed their sweet tooth through direct online transactions.

To ensure their customer experience was just as sweet as their products and that their internal team can meet growth goals, Jelly Belly realized their home-grown eCommerce system would not be sufficient. They contacted Echidna to implement Kibo Commerce Cloud and improve their overall user experience in order to support their growing network of retailers and direct to consumer customers.

Their streamlined eCommerce operations allow them to scale with ease, bring more functionalities to the table, and meet the growing digital demands of their B2B and B2C customers.

The Change

Launched over 45 unique websites on one centralized platform in record time

21%increase in site traffic

2xfaster website

300%increase in mobile sales

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