Remodeling the Building Products Industry

About Construction Specialities

For over seventy years, Construction Specialties (CS) has been a global leader in specialty building products with locations in 20 countries. They hold over 40 registered product patents and manufacture 10 different lines of products—many of which are part of the Cradle-to-Cradle Certified products program. Their products can be found on or in some of the most iconic buildings around the world.

Project Highlights

  • Designing and implementing a storefront that delivers improved user experiences across all connected devices.
  • Consolidating order history so all customers can find their complete order history on the new website regardless of order placement.
  • Oracle Commerce Cloud (OCC) integration with Construction Specialities Order Management System
  • Implementing custom freight calculations in OCC

Streamlining the B2B Experience

For over seventy years, Construction Specialties has been a global leader in specialty building products with locations in 20 countries. They hold over 40 registered product patents and manufacture 10 different lines of products—many of which are part of the Cradle-to-Cradle Certified products program. Their products can be found on or in some of the most iconic buildings around the world.

To support the evolution of their customers and internal business users, Construction Specialities embarked on a journey to reimagine their overall user experience. With the help of Oracle Gold Partner Echidna, Construction Specialties successfully launched their new commerce storefront as the first step in their transformational journey.

Everyone at Construction Specialties is focused on improving how they serve their customers. This eCommerce site is an important component of making it easier to do business with Construction Specialties, by addressing direct feedback it has received from its customers.

The Change

10X increase in users, new users, and sessions

eCommerce conversion rates have over doubled

eCommerce product revenue has doubled

150% increase in unique purchases

The average price and the total quantity of items sold have drastically grown

Saving substantial marketing budget by accurately reaching extremely specific key target audiences through enriched data and improved tracking capabilities

There have been more eCommerce assisted conversions from paid search since the launch of eCommerce; however,
the majority of assisted and last-touch conversions have been from direct, organic, and referral channels, driving increased value from all of our owned and operated,
as well as paid channels.

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