Meeting the Demands of B2B & B2C Seamlessly
At A Glance
Ergodyne was no stranger to eCommerce, but they were looking for an optimized way for their clients to order. Targeting both B2B and B2C users, with multiple product lines, meant for complex requirements in order to meet all the needs behind the scenes and for the customer. We implemented Magento Commerce to give them the flexibility to incorporate a variety of rich features and functionality to accommodate their complex integrations and requirements. Their updated user experience further allows them to meet their diverse B2B and B2C needs on one single website.
- Delivering a UX built for both B2B and B2C users, including personalization, improved taxonomy, and detailed product information for their over 2100 SKUs.
- Adding features for easy quoting and checkout processes and a simple inventory level checking capability.
- Implementing a cloud-based integration platform to help them manage and send orders, items, and customer data between Magento and their ERP, Microsoft Dynamics GP.