Meeting the Demands of B2B & B2C Seamlessly

At A Glance

Ergodyne was no stranger to eCommerce, but they were looking for an optimized way for their clients to order. Targeting both B2B and B2C users, with multiple product lines, meant for complex requirements in order to meet all the needs behind the scenes and for the customer. We implemented Magento Commerce to give them the flexibility to incorporate a variety of rich features and functionality to accommodate their complex integrations and requirements. Their updated user experience further allows them to meet their diverse B2B and B2C needs on one single website.

Project Highlights

  • Delivering a UX built for both B2B and B2C users, including personalization, improved taxonomy, and detailed product information for their over 2100 SKUs.
  • Adding features for easy quoting and checkout processes and a simple inventory level checking capability.
  • Implementing a cloud-based integration platform to help them manage and send orders, items, and customer data between Magento and their ERP, Microsoft Dynamics GP.

What the Ergodyne Team Says
About Our Partnership

Working with the Echidna team has been a great experience. They helped us replatform to Magento Commerce and continued to support us over the years helping us plan and implement enhancements as well as promptly reviewing and fixing issues. They have been more of an extension of our team than an external partner.

Theresa Kuske

Digital Marketing Director at Ergodyne

Redefining Their eCommerce Operations

Ergodyne has been pioneering the development of products that make workplaces safer since 1983. With 124 global patents and 104 trademarks, they are no stranger to investing in innovation. Their 2100 SKUs include hand protection, kneepads, and back support to cooling and warming products and head and eye protection gear.

As early adopters to B2B eCommerce, they knew it was now time to redefine their eCommerce operations. Their three websites created disparate data and inefficiencies from both a business user and a customer standpoint. With the help of Magento Solutions Partner Echidna, Ergodyne successfully launched their new single commerce storefront to both B2B and B2C markets.

Ergodyne’s eCommerce operations now allow the convenience, customer experience, and capabilities they require to meet growth goals for both B2B and B2C markets.

The Change

Page load speed has improved from a range of 6-7 seconds to about 1 second.

250%growth in B2B eCommerce sales

11%growth in overall eCommerce sales

50%growth in conversion rate on many B2B product pages

162%increase in Mobile conversion rate

118%increase in Mobile transactions

80%increase in Mobile revenue

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