Continental Battery Brands
At A Glance
Continental Battery has been a reliable battery distributor since 1932. Acquiring Ellis Battery and Battery Joe over the years, these brands collectively serve both the B2B and B2C markets offering a complete battery solution. With deep-rooted customer relationships, these brands represent a robust national presence that continues to expand. For this reason, the organization looked to partner with Echidna in order to improve its eCommerce operations for both customers and business users. In order to meet the complex commerce requirements for both B2C and B2B customers, a solution that provided a simplified experience with personalization and fueled customer engagement was required.
Project Highlights Included:
- Redesign and migration of Continental Battery, Ellis Battery, and Battery Joe to Adobe Commerce Cloud.
- Seamless integration with Continental Battery Brands’ existing technologies and added several new 3rd-party technologies to optimize processes.
- Incorporating custom configurations and creating a personalized shopping experience to efficiently meet the needs of its customers now and in the future.
- An eCommerce roadmap and strategy were designed to provide continuous innovation and remain ahead of tomorrow’s digital demands.
- Account session display of offline orders/quick order form (Re-order Pad) to allow customers to add products to the pad and also use the pad to add products to their cart from the home page.
- Account session display of offline invoice list that allows users to enter their orders and view online and offline invoices easily.