Continental Battery Brands
At A Glance
Continental Battery, along with its acquired brands Ellis Battery and Battery Joe, has been a reliable battery distributor since 1932, catering to both B2B and B2C markets and offering a comprehensive battery solution. With a strong national presence that continues to grow, the organization made the strategic decision to partner with Echidna to enhance its eCommerce operations for customers and business users alike. To address the complex commerce needs of both B2C and B2B customers, Echidna's implemented Adobe Commerce Cloud, delivering a seamless and personalized experience, driving exceptional customer engagement and satisfaction.
Project Highlights Included:
- Redesign and migration of Continental Battery, Ellis Battery, and Battery Joe to Adobe Commerce Cloud.
- Seamless integration with Continental Battery Brands’ existing technologies and added several new 3rd-party technologies to optimize processes.
- Incorporating custom configurations and creating a personalized shopping experience to efficiently meet the needs of its customers now and in the future.
- An eCommerce roadmap and strategy were designed to provide continuous innovation and remain ahead of tomorrow’s digital demands.
- Account session display of offline orders/quick order form (Re-order Pad) to allow customers to add products to the pad and also use the pad to add products to their cart from the home page.
- Account session display of offline invoice list that allows users to enter their orders and view online and offline invoices easily.