Battery Sharks eCommerce Story

At A Glance

As a Continental Battery brand, Battery Sharks prides itself on being a leading online destination for quality batteries. In addition to its products, the company prides itself on offering accurate shipping costs, fast shipping, and professional customer service. With a robust national presence and a dedication to nurturing customer relationships, Battery Sharks recognized the need to elevate its digital platform to cater to the evolving needs of both B2C and B2B customers.

With deep-rooted customer relationships and a growing brand reputation, Battery Sharks turned to Echidna's expertise to revitalize its eCommerce. The objective was clear: to provide customers with a simplified, personalized experience while fueling engagement and satisfaction to be in line with the overall Continental Battery brands mission. Echidna's comprehensive approach aimed to address the complex commerce requirements unique to Battery Sharks, ensuring seamless operations and a seamless user experience for both customers and business users.


Project Highlights Included:

  • Redesign and migration of Battery Sharks website to Adobe Commerce Cloud
  • LTL Workflow Customization makes it easy to manage shipments according to order weight.
  • Negotiable Quote module that enables both customers and business users to negotiate product prices prior to order placement.
  • Shipping Rate Customization to apply custom shipping rates. This allows for alterations in shipping amounts for any specific order, rather than selecting preset standard rates based on weight and order price.
  • Multisource inventory (MSI) feature was created to synchronize inventory from Netsuite to Magento. This empowers business users to manage all inventory sources without the need for third-party extensions. With MSI, stock can be managed across various locations and permits sellers to display their multiple inventory sources in Adobe Commerce Cloud without the need for additional extension integration.

What the Continental Battery Team Says About Our Partnership

"We are thrilled to launch the updated Battery Sharks website. Echidna's expertise in Adobe Commerce Cloud and their commitment to delivering an exceptional user experience have been instrumental in this project's success. The updated website will serve as a cornerstone for our expanding ecommerce business, providing an invaluable resource for our customers and employees.”

Libbi Dougherty
Director of eCommerce at Continental Battery Systems


Launching a Modern Commerce Channel

Adobe Commerce Cloud

Leveraging Adobe Commerce Cloud, Echidna provided Battery Sharks with a robust foundation for their eCommerce platform, perfectly tailored to meet their complex requirements. The collaboration aimed to create a highly customized and user-friendly experience that could effortlessly scale to accommodate Battery Sharks' growing needs and their discerning customers.

Understanding the unique demands of the Battery Sharks market, Echidna extended beyond out-of-the-box capabilities to develop additional customizations. For instance, with the updated modern commerce solution in place, Battery Sharks' customers can seamlessly browse, select, and personalize their purchases, all from any device.

The partnership with Echidna not only improved customer experience but also empowered Battery Sharks' internal teams. With a reliable and easy-to-use online shopping experience, Battery Sharks' employees can work more efficiently, enabling them to provide exceptional customer service and support. The collaboration between Battery Sharks and Echidna has enhanced their eCommerce capabilities and laid the foundation for sustainable growth in their newly launched online sales channel. Together, they have created an eCommerce platform that embodies Continental Battery’s core values and delivers an unparalleled experience for their customers.


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