Increasing Revenue With Effective SEO

At A Glance

Agri Supply is a family-owned group of farm stores that started back in 1962 in Garner, North Carolina. Now with eight retail locations, a thriving online storefront, and over 26,000 SKUs they are a prime example of what continual innovation does. Like most eCommerce operators, they understood the importance of having a solid SEO strategy. With SEO being an ever moving target, they choose to partner with Echidna to not only improve their current SEO efforts, but create a roadmap with next steps to ensure they stay ahead of their competition.

Project Highlights

  • On page and on site SEO to move pages up on Search Engines
  • Off page/backlink work to increase domain authority
  • Performing site analysis to allow for a better understanding where future improvements can be made

What the Agri Supply Team Says
About Our Partnership

Echidna is a truly professional SEO agency. They are easy to work with and gained an understanding of our unique product line to assist with the optimization efforts. All of the onpage/onsite SEO that they recommended moved a considerable amount of our pages onto page 1, if not to the very top spot on Search Engines against some tough competitors that had a few years advantage. I’d highly recommend working with them for SEO.

Shawn Lowe

eCommerce Manager at Agri Supply

From Improving Site Visibility to Increasing Site Revenue

Going strong for over 50 years, Agri Supply is a family-owned group of farm stores. The Agri Supply product line has over 26,000 items on their large e-commerce website. The product line has expanded through the years to cover its customers' varying needs. No matter whether you are on the farm needing that part for your tractor, in the shop looking for that perfect power tool, in the home preparing a scrumptious dinner, or in the garden trying to teach those weeds a lesson- Agri Supply has you covered.


To ensure their website was meeting the needs of their customers and being able to easily be found by potential customers, they realized they needed to improve their SEO efforts. In doing so, they knew it would help them meet their growth goals. Facing numerous SEO technical and content issues that were directly impacting organic ranking abilities, they decided to contact Echidna to help.


Agri Supply was able to greatly increase eCommerce revenue and transactions with Echidna’s SEO agency efforts. After our SEO Site Audit, they were able to better understand the issues facing them and we were able to help them swiftly fix problem areas and turn them into opportunities.

The Change

Domain authority score improved from 38 to 52

$54,000+ revenue generated

20%increase in eCommerce transactions and online revenue

25%increase in organic search traffic

50,000+quality backlinks created

10,000+increase of ranking keywords in the Top 10

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