Top Topics From the B2b Digital Commerce Series

Over the past four weeks, we have been discussing various hot topics in B2b Digital Commerce that our clients frequently ask us about. The Consumerism of B2b has lead to an expectation of a personalized, omnichannel purchasing experience with an equivalent level of choice, price transparency and service. This personalized expectation is not just about the shopping experience but also speaks to expectations around information consumption and device enablement. Pivoting into a modern and future-ready B2b commerce organization is complicated by both business process and technology, as there are many approaches and options. Expect these expectations will only grow stronger, and those able to digitally mature to offer these experiences will be seen as the industry leaders.

KEY TAKEAWAYS FROM THIS MONTH’S B2B SERIES

B2b or B2B- WHICH ARE YOU?

2 COMMON MISCONCEPTIONS IN DIGITAL COMMERCE FOR MANUFACTURERS

Continually improving your sales, support, and marketing processes start with taking a look at your buyers and overcoming two common misconceptions around digital commerce for manufacturers.

  1. “If we are going to be successful in digital commerce, we need to create something new.”
  2. “Technology will solve and be our complete digital commerce solution.”

TOP 3 PRIORITIES OF A B2b MOBILE STRATEGY

The reasons to create a mobile app or responsive website, or perhaps both, depends on the digital maturity of the company and their roadmap. However, three priorities remain constant in many executives’ mobile strategies:

  1. Ensure Fast and Frictionless User Experiences
  2. Create Uber-Personalized Content
  3. Clean Back Office Integrations

5 WAY TO USE ARTIFICIAL INTELLIGENCE IN B2b DIGITAL COMMERCE

AI for eCommerce is still in early days, but future readiness preparations shows that it should be a top tool on your roadmap to prepare to implement. Here are our top 5 ways to utilize AI for B2b Digital Commerce:

This year more manufacturers than ever recorded will budget to invest in Digital Commerce. Being able to chart a course for tactical execution, mitigate risk of channel conflict, and understand emerging trends in all six pillars of your company is the groundwork to digitally mature and a competitive advantage.

Download the 2018 Consumerism of B2b Report now and ensure you are:

Download the 2018 Consumerism of B2b Report

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