Over the past four weeks, we have been discussing various hot topics in B2b Digital Commerce that our clients frequently ask us about. The Consumerism of B2b has lead to an expectation of a personalized, omnichannel purchasing experience with an equivalent level of choice, price transparency and service. This personalized expectation is not just about the shopping experience but also speaks to expectations around information consumption and device enablement. Pivoting into a modern and future-ready B2b commerce organization is complicated by both business process and technology, as there are many approaches and options. Expect these expectations will only grow stronger, and those able to digitally mature to offer these experiences will be seen as the industry leaders.
Continually improving your sales, support, and marketing processes start with taking a look at your buyers and overcoming two common misconceptions around digital commerce for manufacturers.
The reasons to create a mobile app or responsive website, or perhaps both, depends on the digital maturity of the company and their roadmap. However, three priorities remain constant in many executives’ mobile strategies:
AI for eCommerce is still in early days, but future readiness preparations shows that it should be a top tool on your roadmap to prepare to implement. Here are our top 5 ways to utilize AI for B2b Digital Commerce:
This year more manufacturers than ever recorded will budget to invest in Digital Commerce. Being able to chart a course for tactical execution, mitigate risk of channel conflict, and understand emerging trends in all six pillars of your company is the groundwork to digitally mature and a competitive advantage.
© 2017 Echidna