2019 is all about creating a strategy for your digital operations and executing on it, but what does that mean to the building materials industry? With so many moving parts, this unique and at times highly complex sales cycle can pose interesting challenges for business and technology teams to figure out. However, with the shift to how people prefer to purchase both at work and outside of work, it is important for the building materials industry to craft a strong digital roadmap and overcome their hurdles to prepare for future success.
Many within the building materials industry have yet to take the leap into e-commerce, but the potential that improving upon your digital presence and consolidating technologies will offer your customers, as well as internal teams, makes it imperative for your future to be competitive. By creating a strategy to replace legacy systems and working to improve your overall user experience you will be able to offer a superior customer experience and will have created a streamlined, more efficient back-end commerce operation. Since many within the building materials industry service both B2B and B2C business models, it is also important to take that into consideration when choosing your e-commerce platform in order to offer a best-in-class unified, shopping experience.
Contact us to discuss how we work with building material manufactures and distributors to help them craft their digital strategy, user experience, and e-commerce operations.