4 Insights into Retail 2020

2019 has been full of enormous transformation in retail as the entire industry works to evolve with the consumer and strike a balance in all the purchasing paths one might take. Pair that with the blurring on industry lines as the consumer goods companies approach into their territory and other direct to consumer brands take off without the need of retail assistance and there is no doubt that in 2020 retail will (have to) continue to push the envelope to delight and maintain loyal customers.  We are sharing several insights into what will help make for a successful new year for many retailers and insights into what will be discussed at the upcoming NRF 2020 Conference.

Winning more market share for your category doesn’t happen overnight and certainly doesn’t happen without change. It’s time to approach the new year with a whole new perspective. The consumer is constantly changing, and retailers in turn need to also be able to pivot and evolve with ease. Previously, many retailers have faced hiccups in integration, transparency and collaboration efforts because of fragmentation of processes, systems and the uncertainty of responsibilities of e-commerce, in-store, merchandising or marketing activities. Having the right technology foundation in place to support these types of efforts will largely set apart Retail Winners from the rest of the pack throughout 2020. 

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