The Consumerism of B2b- The Pivot


We know constituents in any B2B commerce construct (customers, business partners, colleagues, etc.) demand a familiar B2C experience, thus the need for organizations to pivot to B2B commerce.

This pivot is complicated by both business process and technology alternatives as there are many approaches and options. All potential users have become Digitally Savvy, thus simply enabling online transactions is no longer enough to capture and keep buyers. B2B companies must find ways to differentiate and provide an outstanding, engaging and intuitive experience, or risk losing market-share and relevance.

Customers want to:

· Transact on, when, where and how they want;
· Want companies to anticipate their needs and make recommendations;
· Want online experiences that make their jobs -- and their lives -- more productive

The B2b winners will be those companies that pivot and leverage their traditional B2B heritage and couple B2C processes/solutions to add multiple points of value to all constituents.

Is your company looking to make the pivot and transition? What are you finding challenging? Contact Echidna to start a conversation on how we can help your company succeed.