At Your Side With a Superior Digital Experience

At A Glance

Since their beginning in 1960, Brother Canada has always been about delivering quality office equipment & appliances along with outstanding customer service. A true innovator in their space, they knew their digital experience needed to match that of their customer service and products. When Brother Canada decided to move from an outdated unresponsive website to Kibo Commerce and freshen up their user experience, Echidna was delighted to step in and partner with them on this journey.

Project Highlights

  • Replatforming their legacy eCommerce to Kibo Commerce Cloud, giving them a responsive modern enterprise-level SaaS system.
  • Creating a functional and feature-rich device-responsive website.
  • Implemented a guided selling tool that takes customers through use cases & at the end curates a product set for them.
  • Updated their entire global site user experience while keeping it consistent on their global Brother brand platform.

Reimaging the Brand Digitally

Like Brother Global, which started out in Japan as the Yasui Sewing Machine Company 52 years earlier, Brother Canada always prides itself on being a quality-driven company. Today, Brother Canada is one of Canada’s most trusted names because they’ve always understood that the best products and the best service always go hand in hand. From sales to product marketing, distribution, and service, they consistently deliver on their "at your side" promise, day in and day out, because for them, it’s more than a promise; it’s in every single thing that they do.

Brother Canada wanted to ensure their digital experience delivered the same “at your side” promise as the other aspects of their business. They also needed to keep the experience consistent with their new brand platform that is Brother Global. In order to reimagine their brand digitally, they chose Kibo Commerce Cloud and partnered with Kibo Solutions Partner, Echidna to deliver an updated user experience and improved eCommerce platform.

Brother Canada is thrilled to now offer an improved online experience to match that of all other areas of their business.

The Change

A scalable eCommerce platform to continually grow and update their user experience.

19%increase in site traffic

79%growth in revenue

63%growth in online transactions

32%growth in conversation rate

15%decrease in Bounce rate

92% increase in number of transactions

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