B2B Commerce must find ways to differentiate and provide outstanding, engaging and intuitive experiences, or risk losing market-share and relevance. Why?i> Because your buyer wants the same easy ordering experiences they get as a consumer, or will seek to find them elsewhere. Pivoting B2B Commerce is complicated by both business process and technology, as there are many approaches and options.
Our goal is to maintain your B2B heritage while coupling B2C processes and solutions to add multiple points of value to all constituents.
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