The nature of B2b commerce (learn our difference between B2B and B2b) is changing with millennials entering the roles of purchasing agents and corporate buyers. This B2b purchaser is about simply getting things done, not wanting to make a phone call to place orders or obtain a quote. Pivoting B2b commerce is complicated by both business process and technology, as there are many approaches and options. Our goal is to maintain your B2b heritage while coupling B2C processes and solutions to add multiple points of value to all constituents. Through our principal-led engagement model, you have direct access to experienced B2b strategists, designers, and technologists to guide your Digital Journey.
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