How to Prepare for the Universal Analytics Retirement and Move to GA4

Google Universal Analytics (UA) is set to stop collecting data on July 1st, 2023, which means that companies need to start planning for the move to GA4 (Google Analytics 4) now. While UA will still be available for six months after that date, historical data won't be available. This means that it's crucial for companies to start planning for the migration to GA4 now to ensure that they don't lose any valuable data.

There are significant differences between UA and GA4 when it comes to features, capabilities, and features for companies. GA4 is a more advanced platform that offers a more comprehensive view of customer behavior and engagement. Additionally, enhanced measurement, automated insights, and improved data privacy controls are included.

One of the biggest differences between UA and GA4 is the way data is collected. UA uses a traditional cookie-based tracking method, while GA4 uses a more advanced and privacy-friendly method called the GA4 Measurement Protocol. This means that GA4 will be able to collect data from a wider variety of sources, including mobile apps and IoT devices.

The migration to move to GA4 will also require companies to update their tracking codes and adjust their reports and dashboards. It is important to note that GA4 uses a different data model than UA, so some UA metrics and dimensions may not be available in GA4. Your teams will need to familiarize themselves with the new data model and adjust their dashboards and reports accordingly.

Steps your company can take to prepare for the migration from Google Universal Analytics (UA) to Google Analytics 4 (GA4)

To ensure a smooth migration, your company should start planning for the transition now. This includes reviewing current UA implementation, identifying any gaps in data collection, and making sure that the tracking code is updated to the GA4 Measurement Protocol. Below are critical considerations for a smooth migration.

1. Review your current UA implementation

Take a look at your current UA implementation and identify any gaps in your data collection. This will help you understand what data you need to collect and how to collect it using GA4.

2. Update your tracking code

Make sure that your tracking code is updated to the GA4 Measurement Protocol. This will ensure that you are able to collect data from a wider variety of sources, including mobile apps and IoT devices when you move to GA4.

3. Familiarize yourself with the new data model

GA4 uses a different data model than UA, which means that some of the metrics and dimensions that were used in UA may not be available in GA4. Familiarize yourself with the new data model and adjust your reports and dashboards accordingly.

4. Identify any potential issues

Look for any potential issues that may arise during the move to GA4, such as broken links or missing data, and plan how to address them.

5. Review your data privacy and security settings

GA4 includes improved data privacy controls, so be sure to review your data privacy and security settings and make any necessary adjustments.

6. Test and validate your GA4 implementation

Before making the switch to GA4, test and validate your GA4 implementation to ensure that it's working correctly and that all the data is captured as expected.

7. Communicate the change to stakeholders

Make sure to communicate the change to all stakeholders, including your team members and clients so that they are aware of the migration and understand the benefits of GA4.

By following these steps, your company website will ensure it is able to take full advantage of the features and capabilities offered by GA4.

Work With a Google Analytics Expert

Migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is a significant change that requires careful planning and execution. Companies need to make sure their teams familiarize themselves with the new data model, update their tracking code, and review their data privacy and security settings, among other things, to ensure a smooth transition.

It's important to note that the migration process can be complex and time-consuming, especially for those who are not familiar with GA4. That's where Echidna comes in. Echidna has experience with GA4 migration and offers a range of services to help companies make the transition smooth.

Echidna's team can help you understand the new data model, update your tracking code, and review your data privacy and security settings, among other things, to ensure a smooth migration. We can also provide you with ongoing support and guidance to help you take full advantage of GA4's features and capabilities.

Contact Echidna today to learn more about how we can help you with your GA4 migration.

 

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