Top 3 Events to Attend at Magento’s Imagine 2018

It’s that time of year again. For the eighth year, the Magento ecosystem gathers under one roof for three days of networking and education with like minded peers. Even looking back to this time last year to where we are today in digital commerce; it is an exciting time. From finding viable solutions to making B2B Commerce work for enterprises most challenging operation requirements to having innovative personalization tools at our fingertips- it is going to be a great conference to connect with over 3000 merchants, Magento partners, developers, and commerce experts. Depending on what your goal is attending Magento’s Imagine 2018, your day may vary, but here are three not-to-be-missed items you will want to make room in your schedule for.

1. Opening Keynote
The energy the ballroom brings with the opening keynote is not to be missed, no matter if this is your first or eighth year attending. From hearing Magento Commerce CEO, Mark Lavelle, saying some inspiring words to hearing Jason Silva, Futurist and Host of Brain Games on the National Geographic Channel, as he delivers the opening keynote, make sure you schedule time to attend this. Drawing from Jason’s experience in talking about topics including disruptive innovation, technology, creativity, the science of awe, metaphysics, existentialism, and the human condition should make for a great kick off and setting the tone for the next few days. After the opening keynote also offers a great opportunity for networking, as the majority of attendees will be there.

2. 1:1 Digital Journey Consultation
Imagine 2018 Gold Sponsor, Echidna, is offering these 1:1 meetings for the second year in a row. Proving extremely popular for enterprises last year, these pre-set meetings are 30 minutes to connect with an Echidna digital strategist about:

You can request your 1:1 here: https://echidna.co/meet-echidna-imagine-2018
Bonus: Be one of the first 20 to schedule and receive an Amazon Echo Dot for free at your meeting.

3. Special Session, Beyond Conversion: User Experience Strategies for Fostering Customer Loyalty
This special session is by invitation only, so you will want to ask your Magento contact ahead of time if this is an option for you. User Experience is one of the most important areas in commerce strategy and relevant to both B2B and B2C. By being able to know how to utilize user experience tools and methodologies you will be better able to increase customer loyalty and encourage repeat-buyers . This workshop states it will share how to align your unique business goals with your customer behaviors and motivations, including identifying shopper goals and building a target customer, creating a user story, and planning for strategic conversion. The goal of this session is to empower you to walk away with helpful materials that will allow you to use Magento built-in and third-party tools to best target, engage, and measure the impact on your customers.
Speakers include: Peter Mintchev, Magento Commerce, Danielle Mundle, Magento Commerce, and Guliz Sicotte, Magento Commerce

Of course, attending breakout sessions according to your reasons for attending and walking the exhibit floor shouldn’t be overlooked. The breakout sessions offer advice aligned with specific goals or verticals, while the exhibit floor offers an excellent opportunity to meet face to face with your current partners and see what else the Magento ecosystem offers. Most of all, enjoy the show! It certainly has something for everyone in the Magento Commerce community.

© 2017 Echidna