You can feel the opportunity to differentiate your brand's online presence. But how? Visitors are finding your site and even going through the steps to put items in their cart. But they suddenly stop short at clicking purchase. Optimizing your conversion, increasing revenue, and improving engagement is literally clicks away from your reach. So what's stopping them- your user flows, too many usability errors, something else?
A User Experience Audit (UX Audit) gives you an easy way to tell why your website or mobile app is underperforming. By leveraging data and applying best practice user experience and usability principles, it is possible to identify key pain points and areas of opportunity. Better yet, this heuristic-based evaluation provides you with tangible, prioritized insights and recommendations that can be smoothly transitioned into your roadmap and implementation plan.
A UX Audit is a thorough assessment of your site's experience that provides recommendations allowing you to improve engagement, amplifying reach, and increasing sales. One of the biggest benefits of a UX Audit is that instead of waiting months or even years (and breaking the budget in the process), a UX Site Audit enables you to make small, incremental improvements that have a large impact on revenue and engagement.
During the UX audit, a variety of methods and tools can be used to understand what and where things are going well (or not so good). A basic flow of a UX Audit will look something like this:
If possible, it is advisable to have an external partner carry out your UX audit. Data has shown that internal teams can find it hard to distance themselves from what they have helped in creating and subconscious prejudices will find their way into the process, making it less effective and usually taking longer. Of course, it is possible to audit your product internally by following an objective process. Here are some sources of metrics and materials helpful in an audit:
Done correctly, a UX audit will offer significant, data-driven change to an eCommerce site and see increases in both user satisfaction and ROI. Several benefits our clients have seen with our UX Site Audit include:
We believe an in-depth understanding of your target audiences, their informational needs, primary goals, online & offline tasks, and behavior is key to developing an effective business strategy, successful online tactics, and ultimately an intuitive & compelling digital experience.
If you want to learn more about how a UX Site Audit could help your business contact us to start a conversation.