Key strategies for B2B Manufacturers in 2020

We all watched the B2B landscape continue to evolve in 2019 and saw one constant- buyers are increasingly demanding that same personalized, omni-channel purchasing experience of the B2C market. No longer are deals being won by sitting in the right market, offering a superior product or service, or by simply being the lowest-cost producer. B2B buyers are expecting more and B2B companies are reacting by putting customer centricity and experience at the heart of their strategy. Going into 2020, we expect to see many B2B manufacturers continue to react, but anticipate more companies will come out strong by eliminating problems before they have a chance to appear, creating a true competitive advantage for their future growth. We are sharing several key strategies that will help make these B2B manufacturers stand out and see success into the new year and beyond.



It is easy to see that all of these strategies intertwine, and are huge steps in a larger digital transformation strategy. The actual transformation is a profound change of a B2B manufactures business operations, competencies and business models which allows the organization and individuals to fully leverage all digitization efforts. With that mindset then, when we talk about a digital transformation it’s actually not about the technology, but the customer. B2B manufacturers who are serious about becoming customer centric and pushing forward amongst a sea of competitors need to be able to master these strategies in order to pivot and evolve with ease.

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