eCommerce Tips & Trends - September 2021

Greetings from Echidna! Your team has likely been preparing to welcome a queue of customers to your virtual storefront come November 26th. This month our newsletter is sharing critical areas to focus on for a successful online holiday shopping season + helping brands create a foundation for digital growth and opportunity when we ring in the new year.

This 60-second read contains:
-4 Critical Areas to Focus on For Black Friday
-How to Execute a Successful SEO Strategy
-Key Strategies to Drive Mobile Growth
-Client Spotlight: Construction Specialties
-Company News

black friday video

To help your brand succeed this Black Friday, Echidna created a quick 50-second video sharing 4 key areas to focus on when it comes to digital.

Watch Now

Part two of our Roadmap to SEO Success Series highlights top categories to focus on when it comes to optimization. From keyword prioritization to on and off-page, what exactly needs to be done?

Learn More

Key Strategies to Drive Mobile Growth

One of the most important experiences that shows no signs of slowing down is mobile commerce. Echidna is sharing three ways our clients have driven mobile sales growth.

Read the Article

Construction Specialties

Many B2B companies find themselves constrained by the limitations of their eCommerce platform, but that is no longer the case for Echidna client and global building products leader, Construction Specialties. Read how this B2B company has doubled product revenue since streamlining its online sales experience and leveraging the capabilities of Oracle Commerce Cloud.

Read the Case Study

Company News

August 2021 work anniversary
Today we are recognizing Silpa and Purva who both celebrated 5 years with Echidna in August. As a Senior Interactive Developer, Silpa has been an instrumental part of our client's eCommerce site design, all while meeting tight deadlines and being a delight to work with. Purva works as an Associate Technical Lead and helps deliver custom solutions to clients, helping to accelerate change. We appreciate your commitment and all you do for the team!

Interested in a career with Echidna? Email your credentials to and learn more about our eCommerce agency career opportunities here.

Independence Day


Making Independence Day in India one to remember Echidnites took their creativity to the kitchen in a friendly competition using the colors of the flag to create delicious masterpieces. Congratulations to our winners Md Ali, Sujan, and Sushma for whipping up some eye-popping creations!

Learn more about our company culture here.

Remember to subscribe via the link below or email to get the latest news from our eCommerce agency delivered straight to your inbox every month!

Echidna is a leading eCommerce agency with capabilities including strategy, creative, marketing, systems integration, technology services, and managed services. Our goal continues to be to deliver top-notch quality on a predictable schedule and at an affordable rate that our clients recognize the real value in. We are dedicated to helping leaders continue with their eCommerce growth and innovation well into the future.